Website Usability and the Customer Experience
[ Source: Gartner Customer 360 Summit ]
January 2011-
During this presentation Gartner analyst Ray Valdes will discuss the user experience and what business
value it can provide, how organizations should choose user interface technologies to deliver a better user experience as well as the best practices and methodologies that organizations should adopt to gain an effective user experience.
Top 10 Checklist for Hotel E-mail Marketing Success
[ Source: Toddle Email Newsletters ]
June 2010-
This report provides a 10-step program on using e-mail marketing within your business. The report discusses strategies to capture subscribers, a description of what content to use and where to get it, how often to send your marketing, opportunities where you can up sell customers, and case studies of business doing it right and wrong.
Behavioral Targeting Webinar
[ Source: TRUSTe ]
April 2008-
This presentation gives an overview of current behavioral advertising practices, consumer attitudes toward behavioral tracking and ad-serving, and finally Carolyn Hodge and Colin O'Malley offer privacy best practices for parties partaking in behavioral advertising.