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Performance Brand Advertising: The Audience Is the Message [ Source: SVnetwork ]

October 2010- As brands search for ways to effectively engage a mass consumer audience in digital media, performance brand advertising taps into consumers' motivations and gives brands meaningful ROI for their online ad spending. This white paper from SVnetwork introduces performance brand advertising and describes methods for optimizing consumer engagement online. Engagement advertising gives brands a unique way of interacting with individuals and the user-generated content they publish. Brand advertisements are only valuable when they have a ...

Reducing Total E-mail Response Time [ Source: emailtopia ]

March 2010- One of the core challenges of e-mail management is reducing e-mail response time. Organizations must satisfy their customers' desire for quick e-mail replies, while maintaining excellent response quality. Being able to achieve success in this area can drastically benefit an organization's bottom line. This white paper examines some of the primary difficulties faced by organizations who are trying to improve their email response management. The approach recommended in this document is simplifying the challenge of ...

Onsite Social for Online Commerce [ Source: TurnTo Networks ]

May 2010- Onsite Social for Online Commerce, produced by leader in onsite social shopping TurnTo Networks, provides online retailers with insight and best practices for adopting onsite social strategies that build consumer trust and loyalty while driving conversions. The whitepaper presents a set of core principles to guide online retailers through the integration of their online stores with popular social networks – a strategy TurnTo refers to as “Onsite Social” – that increase the value of social initiatives and ...

Cloud Computing and Web Application Performance: The Risks of Adopting the Cloud [ Source: Gomez ]

May 2010- Any business considering cloud computing to support its customer-facing Web applications must look beyond the cloud’s cost savings and scalability and evaluate how cloud adoption will impact the end-user experience.

This whitepaper addresses the Web experience challenges companies must address when adopting the cloud. It offers perspective and best practices to achieve world-class Web performance and assist in the evaluation of cloud providers and development of cloud performance SLAs.

Beating the Browser Wars: How to Win the Battle for Web Performance [ Source: Gomez ]

May 2010- With Internet Explorer’s dominance waning and Firefox, Safari, Google Chrome and a host of others catching up fast, managing browser diversity is becoming increasingly challenging. Plus there are multiple versions of each browser in use, underscoring a fact of life for website designers, web application developers, and your entire IT department: web pages can look and perform differently from one browser to another.

12 Steps to Ensure Successful SaaS Delivery - How to protect revenue, renewals, and customer satisfaction [ Source: Gomez ]

May 2010- SaaS leaders like Omniture, Monster.com, Salary.com and Webex have known for years that performance problems can impact customer experience and have a huge impact on revenues, renewals, brand perception and overall user satisfaction.

Savvy SaaS leaders know that overall Web performance — including availability, responsiveness and consistency — needs to be a top concern in order to protect their customer experiences and minimize Web performance issues before they have a catastrophic impact on ...

Why the Mobile Web is Disappointing End-Users: A Market Research Study [ Source: Gomez ]

May 2010- One thing is clear — the mobile web has crossed the chasm — to the benefit of organizations everywhere. Yet what are mobile users’ expectations and how do they characterize the current mobile web experience? To find out, Gomez, Inc. commissioned Equation Research to conduct a study of consumers’ mobile Internet usage and perceptions.

When more Website visitors hurt your business: Are you ready for peak traffic? [ Source: Gomez ]

May 2010- Peak Online Traffic Periods are critical since more Web visitors mean more revenue opportunities. Yet what are consumers’ expectations during peak traffic times, and how do they behave if/when they experience poor web performance? To find out, Gomez commissioned Equation Research to conduct a study of consumer Internet usage experiences during peak traffic times.

Tips to Boost the Web 2.0 User Experience [ Source: Alertsite ]

March 2010- You can’t improve what you don’t measure—and what you measure matters. In the case of dynamic Web 2.0 applications, what you measure must reflect the real user experience—which can only be captured from within the browser.

The reason is that dynamic Web 2.0 applications often obscure visibility into performance, so they must be accompanied by changes in how application performance is monitored.

This report describes these issues and profiles ...

Guide to Selecting a Managed Hosting Provider [ Source: INetU Managed Hosting ]

January 2009- Choosing a hosting provider, be it for a small project or for your entire infrastructure, can be a daunting task. Even when you know what features to look for, it’s hard to discern if a hosting provider can deliver because they all say the same things (uptime is guaranteed, 24x7x365 support, etc).

This guide will help you cut through the marketing messages and get to the meat of what to look ...

Ecommerce Success Kit [ Source: TRUSTe ]

March 2010- Whether registering for downloads or e-newsletters, re-ordering or renewing, or telling their friends, customers who feel more confident to click, learn, and shop online, spend more.

  See how Truste privacy products and programs have helped businesses of all sizes increase conversions, order value, and customer engagement throughout the customer lifecycle.

See how Cheapflights Increased Signups 26%, Ecommerce site DebnRoo Increased Sales 29%, Audible.com Increased Order Value 22% using TRUSTe

At every ...

Audible.com Case Study [ Source: TRUSTe ]

March 2010- TRUSTe Case Study:
Leading online spoken word audio distributor Audible.com sought to both determine the top factors that influenced both conversion and order value. As a result of adding the TRUSTe seal to their site, Audible.com lifted engagement by 2% on the homepage and order value by 22%.

Download to see how you can increase business on your site today.

How Not to Botch Social Media - Social Media Best Practices [ Source: TRUSTe ]

March 2010- TRUSTe Whitepaper for Business Owners: How Not to Botch Social Media

Best Practices, Do's, and Don'ts for Facebook, Twitter, as well as consumer review sites.

TRUSTe shares insights into how to engage, interact, market, and reward friends and fans on the top social media platforms. Download to see how you can increase business on social media today.

Cheapflights Case Study [ Source: TRUSTe ]

March 2010- See how TRUSTe helped online travel leader Cheapflights.co.uk gather over one million opt-in newsletter registrations, increased monthly site registrations by 26%, and received better data quality, fewer fake email addresses, and lower bounce rates.  

Building And Updating Your E-mail Database [ Source: FreshAddress, Inc. ]

August 2009- If you are responsible for maintaining your well-deserved and valued relationships with your donors and advocates, you should step into the waters of building your e-mail files with serious caution. With the available social networking opportunities exploding daily, it’s difficult to know how best to develop online relationships with your constituents without alienating them in the process.

Navigating Complexities Of Local Advertising Implementation [ Source: Rosetta ]

February 2007- With the demand from advertisers to put their listings on Web sites, the organizations and people managing these Web sites are facing challenges to put up the listings in minimal time so operations people don’t get behind in the requests; provide the advertisers the flexibility to select which listings show up at different placements on the Web site; and define and create new placements on the Web site faster and easier, based on the ...

TRUSTe-TNS Study: Consumer Attitudes About Behavioral Targeting [ Source: TRUSTe ]

March 2009- Behavioral targeting has become a critical online trust issue, What do consumers think about having their browsing behaviors tracked for marketing purposes? For the second year in a row, TRUSTe and TNS surveyed consumer attitudes about behavioral targeting. The survey results found that most consumers consider privacy important enough to take steps to protect it. Many individuals know their behavior is being targeted, and they’re uncomfortable with being tracked, even with the assurance of ...

Examining Social Media Strategy And Architecture [ Source: Slalom Consulting ]

July 2009- Social media has created a paradigm shift from a “one-to-many” broadcast model to a “many-to-many” conversational model of customer interaction, and this shift necessitates a change in how organizations interact and communicate across their value chain — employees, customers, partners, and suppliers. The rapid adoption of social media and social networking, and the increasing demand for more customer interaction is compelling organizations to develop a well-thought-out social media strategy and presence consistent with the organization’s ...

Curtailing Online Distribution of Counterfeit and Gray Market Goods [ Source: MarkMonitor ]

September 2007- Counterfeiting and gray market activity are major problems for brand owners. They pose serious financial and non-financial consequences for corporations, distribution partners and customers. Although these problems have existed for centuries, they are only exacerbated by the global reach, low cost and anonymity of the Internet. This renders the online channel a vast unknown element, over which brand owners may feel they have no visibility or control. To effectively manage this “vast unknown,” brand owners ...

ACES: Benefits To Your Organization [ Source: Jagged Peak ]

March 2009- How does an executive know that the firm delivers exceptional customer experiences? And if experiences are falling short, how do you recognize and address the problems? Understanding the complete customer experience requires monitoring the customer experience from the customer’s viewpoint--not from an internal one--through the entire order lifecycle. How easy is it to order and how long it takes to receive the product? It’s equally important to analyze how the technology foundation either ...

ACES: Getting Started With ACES In Fulfillment Operations [ Source: Jagged Peak ]

March 2009- This discussion will help you understand the targets and frame your approach to fulfillment operations. ACES works because it considers the fulfillment process in three dimensions: costs, customer wait time (CWT), and quality. Costs, CWT and quality issues are the negative forces of the fulfillment process and must be constantly measured, evaluated, and attacked.

ACES: Beyond The Perfect Order [ Source: Jagged Peak ]

March 2009- Jagged Peak developed ACES (Achieving Customer Experience Superiority), a measurement model that establishes the industry’s first link between customer experience and order fulfillment. With ACES, Jagged Peak's clients have improved customer experiences to new levels of competitive advantage--increasing customer satisfaction and helping them achieve lifelong return buyers. ACES can slash time and cost throughout the order capture to delivery cycle, delivering strong customer service while boosting profit. It redefines performance, obsoletes traditional metrics, and ...

How Merchandising Techniques Can Increase Online Sales [ Source: ClickTorch Ltd ]

January 2009- The aim of merchandising is to increase store traffic and sales volume. Merchandising is well-established and proven in the brick-and-mortar world, where we see it every day. Displays at store entry, specials on the end of aisles, small purchases at checkouts and a selection of alternative products displayed together all enhance our customer experience and increase sales. But how do you achieve this online? This paper explores ways to use similar techniques online and shows ...

Migratory's RMDS2Web Provides Scalable Platform for Live Online Publishing [ Source: Migratory Data Systems ]

January 2009- Migratory Data Systems' RMDS2Web real-time Web delivery platform enables institutions to quickly create live financial portals. The RMDS2Web platform consists of PushEngine, an HTTP streaming server; DataSource, a server that provides PushEngine with data from RMDS systems and Reuters feeds; and JSLIB, a JavaScript API for accessing PushEngine in order to enrich Web pages with real-time content. .

Managing SSL Security in Multi-Server Environments [ Source: Verisign ]

February 2014- Protecting the confidentiality and integrity of sensitive information transmitted over your organization’s network is a crucial step to building customer confidence, securely interacting with business partners, and complying with new privacy regulations. Your company’s requirements may include securing information exchange between Web servers and clients, from server to server, and among other networking devices such as server load balancers or Secure Sockets Layer (SSL) accelerators.

Read this white paper to:
...

Product Information Drives Sales [ Source: Silver Creek Systems ]

February 2008- This new white paper from the Patricia Seybold Group delivers some very useful insights into the search, merchandising effectiveness, and user experience challenges faced by retail/e-commerce companies today. The study discusses the importance of consistent, complete, and well-organized product information in effective merchandizing and reveals the impact of poor product information on sales.

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