How To Choose A CRM System
[ Source: ACCPAC International ]
January 2008-
When it comes to Customer Relationship Management (CRM), it’s important to understand all the benefits of an integrated CRM system before beginning the selection process. This paper published by ACCPAC International is designed to help one build the business case for a CRM system, form an effective project team, ask the right questions, and identify the challenges involved and much more. The paper also presents ACCPAC software which will help one to choose the ...
Maximizing Your Effective Use of CUSoon
[ Source: AICS Research ]
January 2008-
CRM is business jargon for Customer Relations Management. CRM is also an idea that’s so important that if one is not doing it now, one soon will be. Nevertheless, whenever businesses talk about their whiz-bang CRM systems and what they can do for customers, they always tack this on as an afterthought: ""But the most important element is the people."" However it doesn’t have to be an afterthought. At some companies, such as ...
eCRM in Your Enterprise
[ Source: Aalpha Information Systems India ]
January 2008-
The white paper by Aalpha Information Systems India describes about eCRM in ones Enterprise. In a rapidly changing global business marketplace, it is realized that there are subtle and complex changes in the consumer/ brand relationships directly impacting the brand equity, owing mainly to an unprecedented glut in communications and information channel like the internet. eCRM helps in enabling a customer oriented organization to deliver an extended infrastructure to customers and partners in new ways, ...
CRM - Worth the Investment
[ Source: AbilityCRM ]
April 2008-
The process of determining the value of an investment in CRM differs depending on the viewpoint of the decision maker. This special report examines the decision criteria from three viewpoints: the CEO, the CFO and the CIO.
The e-Citizen as Talk, as Text and as Technology: CRM and e-Government
[ Source: Academic Conferences International ]
January 2008-
The reform of public services is being carried out in the name of the citizen - but who exactly is this citizen? Ambitious and far-reaching attempts to transform public services - specifically those labeled as ’e-Government’ - bring with them the prospect of a significant shift in the nature of the relationship between government and its citizens. Of particular interest is the notion of the e-Citizen, set against contemporary public management backdrop featuring customer-centric discourses/...
An Integrated View of the Customer
[ Source: Accenture ]
January 2008-
The increased sophistication of the consumer and the technology used by the consumer, success in today’s environment is reached not by buying a software application or preaching to the buzzwords of CRM and customer insight’ but by practicing the techniques to create a customer-centric organization.
This is the future in which marketing, sales, customer service and IT all work together to deliver a seamless, consistent customer experience across all channels. It’s ...
Using Internal-CRM to Transform IT Culture and Achieve Business Alignment
[ Source: Active Management Techniques ]
January 2008-
The Internal-Customer Relationship Management (I-CRM) approach works in parallel with the framework approaches and enables organizations to achieve early ROI (Return On Investment) and build those important bridges with the internal customers they serve and who pay their salaries. However to understand the need for this I-CRM approach they often have to ask the difficult questions hence this paper sets the scene for some of those sensitive but valuable answers and the benefits that can ...
Customer Dialogue Builds Loyalty & Profit
[ Source: Active Management Techniques ]
January 2008-
Customers and potential customers are getting more sophisticated. Customers want to trust the companies they buy from and in some case may even value a relationship of sorts. However old style relationship marketing even if one calls it one-to-one marketing is becoming less effective in a world where commoditization of both products and services is becoming the norm. There is a need for more innovative and creative approaches to gaining customer trust and enhancing the ...
A CRM Approach to Customer Profitability
[ Source: Active Management Techniques ]
January 2008-
Customer Relationship Management (CRM) demands that a person understands which customers create profits and those that destroy it. This white paper explores how a CRM strategy that is coupled profitability measurements and predictive modeling can create sustained competitive advantage. Historic profitability measures just don’t measure profitability - financial accounting systems fail the test. To be successful one must consider Long Term/Life Time Value (LTV) and make informed assumptions about the customers’ tenure with ...
Customer Relationship Management: Real CRM/SFA Success
[ Source: Active Management Techniques ]
January 2008-
If it is accepted that the technology for the SFA solution is sound and the software does work then what can be the problem? It must be the people tasked with using the SFA. Who really wanted the SFA solution? Was it the sales and service teams at the sharp end? Senior management faced with the tumultuous changes over the last decade have attempted to ensure higher profit margins in various ways: reengineering, downsizing, cutting ...