Nov 16, 2013
Strategy: Social is a Business Imperative
The use of social media for a host of business purposes is rising. Indeed, social is quickly moving from cutting edge to business basic. Organizations that have so far ignored social — either because they thought it was a passing fad or just didn’t have the resources to properly evaluate potential use cases and products — must start giving it serious consideration.
In this report, we examine the ways in which organizations are making use of social media products and processes, the potential hurdles to implementation and how to overcome them, and the issues — both technical and cultural — that organizations should keep top of mind as they start down the social path. (S67000513)