Rebooting the Antisocial Network

Nov 28, 2011


Is your company antisocial? Our latest research shows that business-oriented social networking platforms aren’t living up to their promises of better communication, collaboration and productivity. For instance, while 87% of the 452 respondents to our InformationWeek 2012 Social Networking in the Enterprise Survey have social networking tools, most only see small pockets of use among employees. Users just aren’t showing up.

But they are showing up on public sites like Facebook, Twitter and LinkedIn--in fact, your company probably has a presence on each of these platforms too. And that’s the good news. These sites are training your users to be social. You can leverage that training to revitalize a moribund internal social networking platform and get the benefits you always expected.

However, IT needs to get involved to make it happen. In some cases it means site tweaks to add key features, and to build integration into core corporate applications such as email. It also means IT must get business leaders on board to promote the social platform and ensure department leaders keep employees coming back. This report offers exclusive survey results on social networking for enterprises, delves into a real-world case study of a company rebooting its internal social platform, and provides strategic guidance on building a successful corporate social network. (R3611211)

Survey Name InformationWeek 2012 Social Networking in the Enterprise Survey
Survey Date October 2011
Number of Respondents 452 business technology professionals
Purpose To determine the state of enterprise adoption of private and public social networking tools
Methodology InformationWeek surveyed business technology decision-makers at North American companies. The survey was conducted online, and respondents were recruited via an email invitation containing an embedded link to the survey. The email invitation was sent to qualified InformationWeek subscribers.

Research Report