Making Sense Of Search Positions
[ Source: Ambergreen ]
June 2009-
What does monitoring your Google organic search positions mean to you? Grant Whiteside, technical director of Ambergreen, looks at the new developments that mean you can now work out exactly what the value of each organic search query was worth to you.
Curtailing Online Distribution of Counterfeit and Gray Market Goods
[ Source: MarkMonitor ]
September 2007-
Counterfeiting and gray market activity are major problems for brand owners. They pose serious financial and non-financial consequences for corporations, distribution partners and customers. Although these problems have existed for centuries, they are only exacerbated by the global reach, low cost and anonymity of the Internet. This renders the online channel a vast unknown element, over which brand owners may feel they have no visibility or control.
To effectively manage this “vast unknown,” brand owners ...
Capture Market Share in a Down Economy: Invest in Your Online Customers
[ Source: Tealeaf ]
March 2009-
Find out what 350 top eBusiness leaders are doing now to make their online channel not just survive, but thrive in this trying economy
Topics Include:
• Insights on eBusiness executive priorities and strategies for the online channel in 2009 and beyond
• eBusiness knowledge gaps — surprising misperceptions and blind spots that many executives have of their online customers and strategies for bridging these gaps
• Critical steps that eBusinesses are taking today to ...
On-Premise vs. Cloud: The Impact of Cloud Computing on Web Content Management
[ Source: CrownPeak ]
July 2011-
A recent survey by Gartner found that the market for cloud services is expected to reach $150B by 2013. Although cloud computing adoption started in small and medium sized companies, cloud services are rapidly gaining market share in the enterprise.
Despite these statistics, there are still misunderstandings on the definition of cloud computing and even more confusion over how enterprise companies would benefit switching from traditional on-premise to cloud solutions. Quite often fear, uncertainty, ...
Need to Cut Costs? Improve the Web Site Experience
[ Source: Tealeaf ]
March 2009-
In this December 2008 report, Forrester Research outlines how Web usability plays a key part in eliminating unnecessary sales and service costs. Forrester outlines a simple model for the cost savings that making Web usability improvements can provide.
Improving Web Site usability can eliminate unnecessary sales and service costs. Download the report and discover the potential savings for your organization, use a modifiable ROI model to estimate the potential cost savings you can generate ...
Guide to Selecting a Managed Hosting Provider
[ Source: INetU Managed Hosting ]
January 2009-
Choosing a hosting provider, be it for a small project or for your entire infrastructure,
can be a daunting task. Even when you know what features to look for, it’s hard to
discern if a hosting provider can deliver because they all say the same things (uptime is
guaranteed, 24x7x365 support, etc).
This guide will help you cut through the marketing messages and get to the meat of what to look ...
Accelerating Dynamic Web Content: Efficiently Serving Uncacheable Web Content from Origin
[ Source: fastsoft ]
October 2009-
For companies in the dynamic content business – including social networking sites, Internet portals, e-commerce sites, digital media companies, and on-demand software or SaaS – fast website performance is critical. A dependable, snappy end-user experience is a key force in decreasing site abandonment and driving consumer adoption for both advertising and subscription-based revenue models.
As web sites become more personalized, rich and interactive, the percentage of dynamic content (versus static content) continues to rise. As ...
Future of Travel Distribution
[ Source: Thunderbolt Technologies, LLC ]
December 2007-
Travel industry is global in nature. It has fairly standardized although not effective processes for the distribution of travel services like airline, hotels, car rentals, etc. driven traditionally by the major airlines of the world. Although, it is highly regionalized in the processes of how these services are marketed and booked and how the payment and fulfillment occurs. Traditional brick and mortar travel and tour operators still facilitate the sales, booking, and fulfillment of this ...
Building an Online Customer Experience Competency: Five Steps
[ Source: Tealeaf ]
May 2008-
While many companies believe they are delivering adequate online experiences, their customers are in pain. Why do most organizations miss the mark? Improving online customer experience requires organizations to have one view of the online customer and to utilize a common language when discussing customer experience. Tealeaf will provide insights via our guide, "Building an Online Customer Experience Competency: Five Steps".
We'll share five steps you can take to establish an online customer ...
Tips to Boost the Web 2.0 User Experience
[ Source: Alertsite ]
March 2010-
You can’t improve what you don’t measure—and what you measure matters. In the case of dynamic Web 2.0 applications, what you measure must reflect the real user experience—which can only be captured from within the browser.
The reason is that dynamic Web 2.0 applications often obscure visibility into performance, so they must be accompanied by changes in how application performance is monitored.
This report describes these issues and profiles ...