May 2010- One thing is clear — the mobile web has crossed the chasm — to the benefit of organizations everywhere. Yet what are mobile users’ expectations and how do they characterize the current mobile web experience? To find out, Gomez, Inc. commissioned Equation Research to conduct a study of consumers’ mobile Internet usage and perceptions.
May 2010- Peak Online Traffic Periods are critical since more Web visitors mean more revenue opportunities. Yet what are consumers’ expectations during peak traffic times, and how do they behave if/when they experience poor web performance? To find out, Gomez commissioned Equation Research to conduct a study of consumer Internet usage experiences during peak traffic times.
Research shows that customers are won or lost on the Internet in just seconds.
Discover how you can immediately improve uptime and deliver the fastest possible web performance for your users.
You can’t improve what you don’t measure—and what you measure matters. In the case of dynamic Web 2.0 applications, what you measure must reflect the real user experience—which can only be captured from within the browser.
The reason is that dynamic Web 2.0 applications often obscure visibility into performance, so they must be accompanied by changes in how application performance is monitored.
This report describes these issues and profiles ...
March 2010- Non-profit organizations can use the raw power of social media networks to foster direct communication with the public, their volunteers, and prospective donors, as well as create a virtual 'face' for their organization. Simply having a Web site or Facebook page will not add significant value to your organization. More and more, not-for-profits are realizing that creating content and messaging that engage audiences is necessary to achieving specific goals. Abrams Research has outlined the major ...
Choosing a hosting provider, be it for a small project or for your entire infrastructure,
can be a daunting task. Even when you know what features to look for, it’s hard to
discern if a hosting provider can deliver because they all say the same things (uptime is
guaranteed, 24x7x365 support, etc).
This guide will help you cut through the marketing messages and get to the meat of what to look ...
January 2010- Every enterprise in business today has a Business Collaboration Network (BCN). Your BCN includes all the customers, partners, and suppliers with whom you connect, communicate and collaborate to drive positive business results for all involved. As these networks become increasingly complex--from single channel to cross-channel and from local suppliers to global suppliers--the challenges for companies to integrate systems and manage shared processes become more difficult. In this white paper, we will examine three mega-influences that ...
Whether registering for downloads or e-newsletters, re-ordering or renewing, or telling their friends, customers who feel more confident to click, learn, and shop online, spend more.
See how Truste privacy products and programs have helped businesses of all sizes increase conversions, order value, and customer engagement throughout the customer lifecycle.
See how Cheapflights Increased Signups 26%, Ecommerce site DebnRoo Increased Sales 29%, Audible.com Increased Order Value 22% using TRUSTe
At every ...
TRUSTe Case Study:
Leading online spoken word audio distributor Audible.com sought to both determine the top factors that influenced both conversion and order value. As a result of adding the TRUSTe seal to their site, Audible.com lifted engagement by 2% on the homepage and order value by 22%.
Download to see how you can increase business on your site today.
TRUSTe Whitepaper for Business Owners: How Not to Botch Social Media
Best Practices, Do's, and Don'ts for Facebook, Twitter, as well as consumer review sites.
TRUSTe shares insights into how to engage, interact, market, and reward friends and fans on the top social media platforms.Download to see how you can increase business on social media today.
March 2010- See how TRUSTe helped online travel leader Cheapflights.co.uk gather over one million opt-in newsletter registrations, increased monthly site registrations by 26%, and received better data quality, fewer fake email addresses, and lower bounce rates.
September 2009- This eBook will walk you through the basics of making social media work for you and/or your business. Different social media sites vary in what they offer, intended use, and etiquette. We will explore 20 generalized strategies that can be applied to most forms of social media.
September 2009- Wikipedia has been an extremely successful "group knowledge" project. This white paper helps you understand the basic policies of Wikipedia and how you can use the site to your advantage and avoid time-consuming conflicts.
December 2009- At present 2G Technology (GSM) is widely used worldwide. One strong imitation with 2G technology is that the data rates are limited and is fully voice centric. This makes it inefficient for Data Transfer applications like videoconferencing, music, or video downloads, etc. To increase the speed, various new technologies have come into the picture.
August 2009- If you are responsible for maintaining your well-deserved and valued relationships with your donors and advocates, you should step into the waters of building your e-mail files with serious caution. With the available social networking opportunities exploding daily, it’s difficult to know how best to develop online relationships with your constituents without alienating them in the process.
January 2009- Social Media involves all the Internet-enabled means that people may use to communicate, share, and collaborate. This white paper features the social media phenomenon and the important social media trends that are being adopted successfully by various businesses. Through various real-life examples, it shares that how social media has made a tremendous impact in the growth and development of these businesses. The white paper also introduces the social media software and how it can assist ...
January 2009- Social Media involves all the Internet-enabled means that people may use to communicate, share, and collaborate. This white paper features the social media phenomenon and the important social media trends that are being adopted successfully by various businesses. Through several real-life examples, it shares that how social media has made a tremendous impact on the growth and development of these businesses. This white paper also introduces the social media software and how it can assist ...
For companies in the dynamic content business – including social networking sites, Internet portals, e-commerce sites, digital media companies, and on-demand software or SaaS – fast website performance is critical. A dependable, snappy end-user experience is a key force in decreasing site abandonment and driving consumer adoption for both advertising and subscription-based revenue models.
As web sites become more personalized, rich and interactive, the percentage of dynamic content (versus static content) continues to rise. As ...
February 2007- With the demand from advertisers to put their listings on Web sites, the organizations and people managing these Web sites are facing challenges to put up the listings in minimal time so operations people don’t get behind in the requests; provide the advertisers the flexibility to select which listings show up at different placements on the Web site; and define and create new placements on the Web site faster and easier, based on the ...
June 2009- Most of the content management systems implementation fail due to lack of proper planning and not clearly thinking through the short-term and long-term CMS needs of an organization. This paper derives a plan showing an implementation roadmap that could be very helpful for successful delivery of the project.
September 2009- This special report addresses best practices for combating fraud with analytics. The report also includes several case studies showing how leading financial institutions are receiving rapid returns on anti-fraud technology. Topics include: analyzing social networks to identify crime rings; improving customer service with anti-fraud technology; keeping tabs on internal fraud risks; and results from top banks worldwide.
October 2006- When it comes to email deliverability, customers can either be your toughest critics or the key to success. Consumers are demanding clear permission, relevant content, responsiveness and value. Successful email delivery increasingly depends upon keeping spam complaint rates below ISP blocking thresholds. TRUSTe and Epsilon provide best practices to help legitimate marketers keep consumer spam complaints to a minimum, optimize their email communication efforts and ensure positive, long-lasting relationships with customers.
March 2009- Behavioral targeting has become a critical online trust issue, What do consumers think about having their browsing behaviors tracked for marketing purposes? For the second year in a row, TRUSTe and TNS surveyed consumer attitudes about behavioral targeting. The survey results found that most consumers consider privacy important enough to take steps to protect it. Many individuals know their behavior is being targeted, and they’re uncomfortable with being tracked, even with the assurance of ...
November 2006- There are many articles on Customer Relationship Management (CRM) and its benefits. However, most articles cater to large organizations and don't concentrate on the needs and objectives of small business owners and managers. The purpose of this whitepaper is to educate small business owners on what, why and how CRM can retain existing customers and help their business grow.
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