The potential impact of phishing can be costly for a business — whether an employee or its customers have been attacked or the company Web site has been compromised. Organizations need to stay current on the latest methods employed by cyber-criminals and take steps to prevent this type of fraud.
This paper highlights the current trends in today’s phishing schemes, the potential impact on companies, and insight into how businesses can apply technology ...
September 2009- This special report addresses best practices for combating fraud with analytics. The report also includes several case studies showing how leading financial institutions are receiving rapid returns on anti-fraud technology. Topics include: analyzing social networks to identify crime rings; improving customer service with anti-fraud technology; keeping tabs on internal fraud risks; and results from top banks worldwide.
October 2006- When it comes to email deliverability, customers can either be your toughest critics or the key to success. Consumers are demanding clear permission, relevant content, responsiveness and value. Successful email delivery increasingly depends upon keeping spam complaint rates below ISP blocking thresholds. TRUSTe and Epsilon provide best practices to help legitimate marketers keep consumer spam complaints to a minimum, optimize their email communication efforts and ensure positive, long-lasting relationships with customers.
March 2009- Behavioral targeting has become a critical online trust issue, What do consumers think about having their browsing behaviors tracked for marketing purposes? For the second year in a row, TRUSTe and TNS surveyed consumer attitudes about behavioral targeting. The survey results found that most consumers consider privacy important enough to take steps to protect it. Many individuals know their behavior is being targeted, and they’re uncomfortable with being tracked, even with the assurance of ...
November 2006- There are many articles on Customer Relationship Management (CRM) and its benefits. However, most articles cater to large organizations and don't concentrate on the needs and objectives of small business owners and managers. The purpose of this whitepaper is to educate small business owners on what, why and how CRM can retain existing customers and help their business grow.
November 2005- This six-page document introduces Interactive Workflows, and details how using Surado CRM Interactive Workflows can possibly increase efficiency, standardize processes, reduce costs, and increase return on investment.
October 2003- This guide provides an executive overview of the makeup of a CRM system, as well as advice for choosing the right system for your business, key benefits and 10 best practices to ensure a successful CRM implementation.
July 2009- Simplify the Payment Application Data Security Standard (PA-DSS) compliance process for your software application by leveraging Commerce Toolkit for Applications (CTA) in your development lifecycle. If you store, process, or transmit cardholder data through your application, then PA-DSS applies to your organization. Learn how leveraging CTA can help you simplify and achieve compliance by utilizing a framework that can limit the complexity and scope of an assessment process -- reducing cost and updates on an ...
July 2009- Simplify the Payment Application Data Security Standard (PA-DSS) compliance process for your software application by leveraging Commerce Toolkit for Applications (CTA) in your development life cycle. If you store, process, or transmit cardholder data through your application, then PA-DSS applies to your organization. Learn how leveraging CTA can help you simplify and achieve compliance by utilizing a framework that can limit the complexity and scope of an assessment process; reducing cost and updates on an ...
June 2009- What does monitoring your Google organic search positions mean to you? Grant Whiteside, technical director of Ambergreen, looks at the new developments that mean you can now work out exactly what the value of each organic search query was worth to you.
May 2009- For several years, organizations are facing issues in aligning business applications (in-house software applications or third-party software applications) with goals and business requirements. Companies face the challenge of developing customized APIs for third-party applications and developing applications from scratch instead of using third-party applications. However, sometimes the solutions are not permanent and provide only minor relief. Here are seven metrics to help assess your enterprise SOA strategy.
This white paper details the opportunity Internet PIN debit provides to merchants and financial institutions to align consumer preferences with their own interests and bottom lines. The paper finds that Internet PIN debit fits the profile of a preferred “cash-based” payment method with a popular physical analog, and has the opportunity to capture a significant portion of Internet transactions.
Topics covered in the white paper include: the shift in consumer payment preferences from ...
May 2009- Companies are turning to Web Content Management (WCM) solutions to help them deliver a compelling customer experience that is consistent with their offline operations. WCM solutions have evolved over time, from being spin-offs of Enterprise Content Management solutions to being developed from the ground up with a focus on the Web. With many WCM solutions on the marketplace today, this white paper will help you determine selection criteria for both your business and technical users. ...
May 2009- This is an introduction to negotiating and drafting information technology contracts that maximize the opportunity for a successful project. The paper explores a number of reasons IT projects fail, and suggests ways to use the contracting process to avoid these pitfalls. The approach is concrete and practical, recognizing that the contract, like the underlying project, must help solve a particular business need if it is to contribute to the success of the organization.
September 2007- Counterfeiting and gray market activity are major problems for brand owners. They pose serious financial and non-financial consequences for corporations, distribution partners and customers. Although these problems have existed for centuries, they are only exacerbated by the global reach, low cost and anonymity of the Internet. This renders the online channel a vast unknown element, over which brand owners may feel they have no visibility or control. To effectively manage this “vast unknown,” brand owners ...
March 2009- The world of domains continues to change at an alarming pace. In the last several years, there has been a proliferation of new ccTLD IDNs (Internationalized domain names), many new second-level, and third-level ccTLD offerings, nine new sTLDs, significant changes to ICANN’s Transfer and Whois Policies, and finally, ICANN’s proposal to allow an unlimited number of new gTLDs, including IDN TLDs. For companies with a global presence, managing an international domain name portfolio ...
March 2009- How does an executive know that the firm delivers exceptional customer experiences? And if experiences are falling short, how do you recognize and address the problems? Understanding the complete customer experience requires monitoring the customer experience from the customer’s viewpoint--not from an internal one--through the entire order lifecycle. How easy is it to order and how long it takes to receive the product? It’s equally important to analyze how the technology foundation either ...
March 2009- This discussion will help you understand the targets and frame your approach to fulfillment operations. ACES works because it considers the fulfillment process in three dimensions: costs, customer wait time (CWT), and quality. Costs, CWT and quality issues are the negative forces of the fulfillment process and must be constantly measured, evaluated, and attacked.
March 2009- Jagged Peak developed ACES (Achieving Customer Experience Superiority), a measurement model that establishes the industry’s first link between customer experience and order fulfillment. With ACES, Jagged Peak's clients have improved customer experiences to new levels of competitive advantage--increasing customer satisfaction and helping them achieve lifelong return buyers. ACES can slash time and cost throughout the order capture to delivery cycle, delivering strong customer service while boosting profit. It redefines performance, obsoletes traditional metrics, and ...
Find out what 350 top eBusiness leaders are doing now to make their online channel not just survive, but thrive in this trying economy
• Insights on eBusiness executive priorities and strategies for the online channel in 2009 and beyond
• eBusiness knowledge gaps — surprising misperceptions and blind spots that many executives have of their online customers and strategies for bridging these gaps
• Critical steps that eBusinesses are taking today to ...
Download this August 2008 Forrester Research Report and unveil eight simple improvements you can make to your web site today that will have an immediate impact on your bottom line.
Specific topics include:
• Strategies for focusing on the end of the sales funnel in order to ensure a high conversion rate and decrease web site abandonment
• Customer case studies and best practices for increased search-engine visibility, average purchase size and ...
In this December 2008 report, Forrester Research outlines how Web usability plays a key part in eliminating unnecessary sales and service costs. Forrester outlines a simple model for the cost savings that making Web usability improvements can provide.
Improving Web Site usability can eliminate unnecessary sales and service costs. Download the report and discover the potential savings for your organization, use a modifiable ROI model to estimate the potential cost savings you can generate ...
This whitepaper discusses the power of integrating web site optimization solutions such as: web analytics, business intelligence, voice-of-customer, and customer experience management to deliver a more holistic view of your online business, and better serve your customers.
Download this whitepaper for:
• An in-depth look at all of the web site optimization solutions available today and the pros and cons of each
• Best practices for leveraging the right mix of web site ...
This whitepaper explores current online user trends and provides the best practices and strategies needed to create an optimized, error-proof web site that will produce a strong and loyal customer base.
Specific topics include:
• Key findings and implications from the 4th Annual Harris Interactive Online Consumer Behavior Survey uncovering the motivation, behavior and expectations of today’s online user
• Strategies developed by over 300 leading companies designed to help you ...
January 2009- The aim of merchandising is to increase store traffic and sales volume. Merchandising is well-established and proven in the brick-and-mortar world, where we see it every day. Displays at store entry, specials on the end of aisles, small purchases at checkouts and a selection of alternative products displayed together all enhance our customer experience and increase sales. But how do you achieve this online? This paper explores ways to use similar techniques online and shows ...
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