Protecting the confidentiality and integrity of sensitive information transmitted over your organization’s network is a crucial step to building customer confidence, securely interacting with business partners, and complying with new privacy regulations. Your company’s requirements may include securing information exchange between Web servers and clients, from server to server, and among other networking devices such as server load balancers or Secure Sockets Layer (SSL) accelerators.
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February 2008- This new white paper from the Patricia Seybold Group delivers some very useful insights into the search, merchandising effectiveness, and user experience challenges faced by retail/e-commerce companies today. The study discusses the importance of consistent, complete, and well-organized product information in effective merchandizing and reveals the impact of poor product information on sales.
October 2008- There is no more important aspect of developing customer relationships and loyalty than the methods of ongoing communication a firm chooses to use. In today's environment, there are numerous channels of communication that can be employed; more choices than ever before. Making the right choice of customer interaction methods and technologies is one of the most critical tasks for decision-makers in businesses of all sizes. Among the choices that can be employed are well known ...
June 2007- The problem of providing remote access to files is nothing new, but the implementation of the solution often also determines reliability, safety and productivity. If you are not comfortable with the security of your data (files content, passwords etc.) sent by Windows SMB or Unix Samba over the networks, the encrypted SSH (the Secure Shell) could be your panacea. Another reason to use SSH is its widespread implementation and reliability. Finally, there are situations when ...
TRUSTe and TNS Global examined consumer attitudes about behavioral targeting, a hot button issue recently, as industry enthusiasm for delivering customized experiences and improved marketing metrics runs up against consumer privacy concerns and calls for greater transparency around emerging tracking and targeting techniques.
Participants answered questions regarding their overall knowledge, concerns and opinions regarding behavioral targeting benefits and activities. Survey results showed that:
• Consumer knowledge of behavioral targeting tactics remains limited.
• 40% of respondents ...
July 2014- Learn how VeriSign SGC-enabled SSL Certificates can help improve site security and customer confidence in the free white paper, “How to Offer the Strongest SSL Encryption.” In this paper you will learn the differences between weak and strong encryption and what they mean for your site’s performance.
June 2008- You've spent countless hours working on your email campaign and you're ready to let it fly. But are you? How many of the resulting online email registrations for which you've worked so hard and paid so much will contain typos or, worse yet, malicious email addresses? Don't ignore the last step: optimizing your landing pages with real-time email validation to verify and spell-check email entries. But what's the surest, most cost-effective way to implement this ...
The most strategic decision e-commerce merchants will make is how they will bill customers for their services. Yet very few merchants give this function the same weight and attention they give to other important elements of their business. Compounding the challenge, billing infrastructure is also likely an area in which these same merchants have little or no experience.
This white paper will defend the argument for the strategic criticality of billing infrastructure, examining ...
While many companies believe they are delivering adequate online experiences, their customers are in pain. Why do most organizations miss the mark? Improving online customer experience requires organizations to have one view of the online customer and to utilize a common language when discussing customer experience. Tealeaf will provide insights via our guide, "Building an Online Customer Experience Competency: Five Steps".
We'll share five steps you can take to establish an online customer ...
April 2008- This white paper proposes 10 best practices to design, launch, measure, and manage viral marketing campaigns. The emphasis is put on a tool that can automate the process and use Social Networking Analysis (SNA) to identify key players in a social network willing and capable of spreading the word around.
April 2008- During the last five years, online marketing has experienced explosive growth, moving beyond simple email blasts to pay-per-click, banner ads, online promotions, webinars and landing pages. To enhance their chances of cutting through the clutter, marketers need to hone each of their sales elements, including landing pages, to ensure they are as effective as possible. An optimized landing page can achieve conversion rates around 12 percent, compared to average conversion rates of 5 to 6 percent for the ...
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