Engage customers by delivering personalized digital experiences - Exceptional Digital Experience and Marketing Optimization solution from IBM
This paper highlights the many benefits that IBM Exceptional Digital Experience, together with IBM's Marketing Optimization solution, that organizations can harness to deliver a unique ......
August 2013- If you're not excited about where technology is going in the next five to ten years, you may not be reading enough science fiction. Cloud computing makes feasible some things that have never existed before. Some of these things will be delightful; others may be too invasive. From smart glasses to citizen science - the next 10 years will be all about cloud computing. Get five key takeaways about the future of cloud operations.
August 2013- While many companies have begun using external cloud infrastructure services, and a smaller number have embarked on internal "cloud-like" initiatives, others are just starting out and trying to determine how to best use cloud computing. This paper written by BMC's Deputy CTO Herb VanHook, provides an overview of the major models of cloud infrastructure services (IaaS) and the business benefits and best uses of each model.
August 2013- This white paper will examine the role social media can play in presenting a more strategic view of customer data and how the right combination of technologies can deliver insight to help companies more effectively meet perpetually shifting consumer demands expressed through, and influenced by, these dynamic communication channels. We will look at the implications for marketing and sales, but also IT. And we will consider how and why social media tools and applications can ...
August 2013- In this report, we record how users see the potential benefits of big data analytics. We explore some of the more practical and popular applications, and we also look at the issues that are holding users back, including skills shortages, product immaturity and implementation uncertainties.
August 2013- Unstructured data is everywhere - in emails, call center notes, verbatim survey responses, tweets, blogs, and online news - to name just a few sources. In fact, by most industry estimates, unstructured text accounts for eighty percent of the data available to companies. Text analytics is being embraced at a rapid rate by organizations that want to gain insight into this information and use it for a competitive advantage. Factors fueling this growth include a ...
August 2013- Cloud adoption is an evolutionary process that has been leading to hybrid clouds-specifically, open hybrid clouds that provide for portability of applications and data. This new model means avoiding new points of proprietary lock-in and new silos, and breaking from proprietary software and hardware. It demands that organizations make a smooth transition from one model to another, while valuing both types of workloads equally.
Affigent, in partnership with EMC Isilon, recognizes the growing need for video surveillance within the federal government.
Video Surveillance data storage solutions for the federal government that enable:
• Massive scalability: Unimaginable room for video surveillance data storage - from 18 Tbs to over 20 PBs of capacity per cluster.
• Unmatched efficiencies: Delivers 80% of greater storage utilization efficiency to drive down storage costs and reduce the data center footprint.
• Robust ...
Agile methodologies give development and test teams the ability to build software at a faster rate than ever before. Combining DevOps with hybrid cloud architectures give teams not just the principles, but also the technology necessary to achieve their goals.
By combining hybrid cloud and DevOps:
• IT departments maintain control, visibility, and security
• Dev/test teams remain agile and collaborative
• Organizational barriers are broken down
August 2013- Microsoft will no longer support Windows XP in April 2014. Although undertaking an enterprisewide migration to Windows 7 may seem like a daunting prospect, learning to recognize and avoid these seven common migration mistakes can help you stay on time with your deployment plan.
August 2013- Gone are the days when IT held dominion over which operating systems and applications could be installed. Today, multiple operating systems and devices are making inroads into the enterprise space. Learn about best practices for managing a multi-OS environment in an efficient, scalable and secure way.
July 2013- The RUAG Group is an international aerospace and defense technology company with production sites in Switzerland, Germany, Sweden, Austria, Hungary and the United States. Following a merging of IT departments, RUAG wanted to consolidate its local backup processes with minimal impact to users. After testing, the company successfully migrated its existing backups to NetVault Backup over a two-month period, all without adverse impact on daily business or service-level agreements.
July 2013- Tolerances for data loss are approaching zero, and traditional backup has become a resource drain that threatens to cripple IT with "business as usual". Dell's critically acclaimed AppAssure enables IT to capture continuous backup snapshots, automate recoverability testing and offload data deduplication/compression. As a result, businesses can successfully fulfill rapidly escalating data protection requirements using minimal infrastructure and human resources - allowing them to redirect resources to genuinely strategic technology initiatives.
Put personalized marketing to work.
Evolving technology and social trends offer many avenues for improving customer engagements. Forward-thinking organizations can now interact with individuals, while using insights from hard data to improve how they invest in marketing resources. Read the IBM? white paper for more information on how to launch a system of engagement that fuels growth and innovation.
July 2013- IBM recently underwent a major transformation, reorienting their entire business to focus more on customer needs. A fundamental element of this shift to Smarter Commerce was the implementation of marketing automation software. This not only allowed for cross-channel communication, it also let IBM engage with individuals directly. Read the white paper to learn how adopting this strategic approach helped improve customer experiences and response rates, while saving energy and costs.
The value in social acquaintances
Today, social approaches have become the norm for creating meaningful business value. In an IBM IBV executive study however, nearly three-quarters of respondents admitted that they were unprepared to embrace this shift in customer engagement. This white paper reveals how business leaders can successfully leverage social business, internally and externally, to deliver valued customer experiences, increase productivity and accelerate innovation.
The need for business agility is driving the Agile movement in software development-and continuous improvement is the key. But what does it mean to be better? Forrester Consulting surveyed IT professionals about their Agile and traditional application habits and practices, and their findings challenge some of the myths.
July 2013- IBM SmartCloud Solutions delivers the SaaS solutions needed to maximize collaborations, accelerate innovations, make impactful, informed decisions and become a truly customer-centric organization. Backed by IBM's deep industry knowledge and desire to continually innovate for the benefit of our clients, this portfolio aligns IT and line-of-business priorities to maximize software investments and streamline business processes. The result is a customer-centric company culture that is nimble and ready to act. Only IBM SmartCloud Solutions transcends other ...
July 2013- A new IBM Institute for Business Value survey of more than 28,000 consumers from around the world confirms that while consumers actively discuss, critique, promote, and even dismiss your brand, they will give their loyalty only to a few select retailers. How well retailers and product brands identify the arbiters that determine what's hot and what's not and build trust with both individuals and communities of like-minded consumers will determine whether they benefit from a base ...
It's estimated that nearly one and a half billion people visited a social media site last year. And they all had something to say, whether good, bad or indifferent. Social media now affects virtually every area of life from journalism and entertainment to world politics and most certainly business. Social media has changed the relationship between business organizations and their customers, partners and employees.
This whitepaper covers how marketing, sales, customer service, product ...
IBM conducted more than 1,700 in-depth, face-to-face interviews with CEOs, general managers and senior public sector leaders from around the globe. Our newest CEO Study, the largest of its type ever undertaken, is the latest in the IBM C-suite Study Series. It explores how CEOs are responding to the complexity of increasingly interconnected organizations, markets, societies and governments - what we call the connected economy.
Three themes emerged. Today's CEOs must:
June 2013- Companies today are acutely interested in becoming more customer-centric and increasing customers' lifetime value. One key way to deepen engagement with customers is by creating and cultivating a customer community, but many companies don't know how to develop a compelling community-one that keeps customers engaged over time. Learn 6 ways to create a customer centric culture.
June 2013- The evolution of customer communications from telephony to multichannel interactions, including IM and chat, SMS, email, and social media, have created a new era in the relationship between businesses and customers, once which is based upon each customer's preferred communications modality. This evolution of the call center into a multichannel Customer Engagement Center necessitates a shift in not only engagement strategy to meet customers on the engagement medium of choice, but also an assessment of ...
June 2013- After just two months, 80% of the company's 2,800 staff has created a profile on the platform, and 27,000 posts have been added across 200 groups. The initial use cases have been very successful, with the social intranet now replacing various different communication channels including email, and driving greater interaction between departments. The highly distributed sales team has embraced the technology particularly enthusiastically, predominantly to support sharing of success stories on the platform. While it's still early days, Yellow ...
The concept of using social networking in the office has evolved from simply connecting people and conversations to taking action and getting real work done. But in order for enterprise social networking to be successful it must incorporate the applications and relevant conversations employees use everyday to get drive business outcomes.
In this whitepaper discover how tibbr provides relevant updates employees need from CRM, ERP, expense, inventory and document management systems, plus unifies ...
June 2013- Organizations have spent time and resources on Microsoft SharePoint. Learn how they're using enterprise social networking to enhance the value of their investment. In this whitepaper, discover how tibbr connects your organization's content with relevant people, groups and systems to drive real business outcomes.
June 2013- Enterprise social networking must intelligently incorporate business applications with conversations so employees can execute on key business outcomes. In this report, discover how tibbr empowers IT to integrate your existing systems and data to increase efficiency. This report includes an overview of the tibbr Architecture, REST API, bi-directional functionality, activity streams and other key methods for integrating all applications.
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Engage customers by delivering personalized digital experiences - Exceptional Digital Experience and Marketing Optimization solution from IBM