Research: Application Mobilization

Jan 07, 2011


Application Mobilization: A Rapidly Changing Landscape

The mobile world changed in some profound ways in 2010, mostly for the better. Development tools are richer. There are more off-the-shelf mobile applications. Networks are faster. Web-based applications, thanks to emerging technologies such as HTML5, are more practical for a wider range of applications. Mobile platforms themselves are far more powerful, with beautiful displays, fast processors, huge amounts of storage and sophisticated multitasking operating systems. Meanwhile, entirely new categories of platforms, such as tablets, have entered the scene. In this report, we’ll help you make sense of all these developments for your business while examining the results of our InformationWeek Analytics Application Mobilization Survey of 693 business technology professionals, with exclusive trending from 2009. This data provides a good view of what other companies are doing and how IT managers view deployment of mobile applications.

Matching the increase in mobile device and network capability, adoption of mobile applications has also progressed rapidly. Some results did show consistency. For example, most deployments consist of isolated business units or departments using wireless data services to enhance operations. But we also saw impressive growth: The percentage of respondents reporting widespread adoption throughout their organizations increased from 21% to 27%, a tidy annualized 38% increase. In 2009, 42% of poll respondents said their organizations were currently deploying, or planning to deploy, mobile applications on smartphones. In 2010, it was 52%—a 30% increase. The biggest reason for not deploying mobile applications, cited by 42% of respondents, is that these apps present no benefit to their businesses.

“As a brick-and-mortar retailer, we have little scope or need for mobile applications, beyond mass-market applications already generally available,” says one respondent. From another: “Our management is afraid of new technology and change.” Whether change is welcome or not, it’s coming. Smart companies of all types are starting to take mobile applications seriously. Here’s what you need to know to be ready for the new mobility landscape. (1600111)

Research Report