Research: The New iPad: 7 Updates That Mean Business

Mar 28, 2012


Research: The New iPad: 7 Updates That Mean Business

Apple reinvented the tablet with its original iPad two years ago and redefined the form factor last year with a device so thin and light it felt more like a glowing, metallic magazine than a piece of computer hardware. Perhaps it’s just that familiarity breeds contempt, but the unceremoniously named “new” iPad seems more evolutionary than revolutionary. Still, it sports a few headline features—including the best display yet seen on any mobile device, tablet, smartphone or PC—while retaining all of the original’s strengths. It remains the standard against which all other tablets will be judged. 

Among consumers, it’s a foregone conclusion that iPad, generation 3, will be a success. But we decided to explore whether it will have a halo effect that bleeds over to Apple products in general, and, if so, whether the aura will extend far enough into the enterprise to challenge IT’s Wintel bias. To find out, we polled 402 business technology professionals, and the results were eye-opening. 

In this report we’ll analyze that survey, outline the seven new iPad features and applications we find most compelling for IT, and examine factors impeding broader enterprise use of Apple usage. (R4650412)

Survey Name: InformationWeek 2012 iPad Survey
Survey Date: March 2012
Region: North America
Number of Respondents: 402
Purpose: To gauge personal and enterprise interest in the new iPad as well as to gain ­insight into use of Apple devices in the enterprise.
Methodology: InformationWeek surveyed business technology decision-makers at North American companies. The survey was conducted online, and respondents were ­recruited via an email invitation containing an embedded link to the survey. The email ­invitation was sent to qualified InformationWeek subscribers.

Research Report