IT Pro Impact: 40 BYOD Vendors, One Confusing Market

Oct 15, 2012


By Any Other Name

If there's one thing tech vendors hate, it's being told that a marquee product is both essentially the same as what competitors offer and not a match for customer needs. But that's the reality today for IT teams trying to use software meant for managing mobile devices to secure the data on those systems. It's not really the MDM vendors' fault -- mobile operating systems make it extremely difficult to differentiate when it comes to security functionality, as we discuss in our State of Mobile Security report. But instead of admitting that no one product can do it all, vendors' responses are often inventive acronyms and new names for existing functionality as they scramble for advantage in a hugely crowded market.

To make sense of this space, we pulled together a matrix and asked 40 vendors from Absolute Software to Zenprise not just about features, cost and functionality, but also how they classify their products: mobile device management (MDM), mobile application management (MAM), bring-your-own-device (BYOD) suites, all of the above, some of the above or the ever-popular "other." While BYOD was the No. 1 answer, multiple categorization is also quite popular.

Download the complete vendor responses here. (R6021012)

Research Report