Vala Afshar, CMO and Chief Customer Officer for Enterasys Networks, tells Chris Murphy why trends in mobility, customer relationship management, and innovation have made the relationship between the CIO and CMO the most important relationship in business today.
InformationWeek Elite 100Our data shows these innovators using digital technology in two key areas: providing better products and cutting costs. Almost half of them expect to introduce a new IT-led product this year, and 46% are using technology to make business processes more efficient.
Building a Mobile Business MindsetAmong 688 respondents to our Mobile Application Development Survey — up from 350 respondents in 2012 — 46% have deployed mobile apps, with an additional 24% planning to in the next year. What’s the holdup for that remaining 30%? Often, it’s a lack of expertise.
InformationWeek Must Reads Oct. 21, 2014InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.