Willing To Pay $500 For 'Velvet Glove' Monthly Cell Phone Service? Talk To Voce.
Voce's celebrity-priced cell service includes unlimited calling and a new phone every four months.
There's a new mobile-virtual network operator in town called Voce, and it's among a growing number of companies offering branded cell phones and services licensed from telecommunications carriers. Most of these operators, also known as MVNOs, target a specific demographic. Voce is going for the elite, billing its services as upscale, with $1,500 sign-up fee and frequent handset upgrades.
Created by Faith Inc., a Japanese content provider that made its footprint in the U.S. wireless market through its polyphonic ringtones, Voce says it will provide "first class" personalized wireless services in addition to basic services.
Voce's services, to become available this year, include unlimited calling, data downloads, "velvet glove" customer service, the latest technologies, and a new cell phone every four months, according to the company. Voce will operate on Cingular's wireless network, according to Visage Mobile, a partner that's helping Voce launch its services. Subscribers will initially sign up for $1,500 and then pay a flat rate of $500 each month.
Virgin Mobile USA LLC, a subsidiary of Virgin Group, and convenience-store chain 7-Eleven Inc. were among the first MVNOs to launch services in the U.S. Both companies license spectrum from Sprint and resell cell-phone services to consumers, which helps create customer loyalty and generate additional revenue.
Voce expects to first launch services in New York and Los Angeles this year and expand to the top ten metropolitan markets in the U.S. by the end of 2006.
IT's Reputation: What the Data SaysInformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business really views IT's performance in delivering services - and, more important, powering innovation. Our results suggest IT leaders should worry less about whether they're getting enough resources and more about the relationships they have with business unit peers.
What The Business Really Thinks Of IT: 3 Hard TruthsThey say perception is reality. If so, many in-house IT departments have reason to worry. InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business views IT's performance in delivering services - and, more important, powering innovation. The news isn't great.
InformationWeek Must Reads Oct. 21, 2014InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.