Windows 8's coming-out party was a bust. How should Microsoft revive its flagging Windows franchise?
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Perhaps the real reason people aren't snapping up Windows 8 devices is that they're confused by Microsoft's two-prong strategy. For instance, the ARM-based Windows RT operating system looks identical to Windows 8, but it won't run legacy Windows software. But Windows 8 does. Who has the time to learn the difference? It's easier to avoid Windows 8 entirely than to make sense of this marketing muddle.
Microsoft could simplify matters by killing off the slow-selling Windows RT and focus solely on Windows 8. This strategy could backfire, however, if Microsoft cedes the sub-$500 tablet market to Apple, Amazon, Google and others. Could Windows 8 run on low-end slates? Intel CEO Paul Otellini says the chipmaker's upcoming "Bay Trail" Atom processors could result in Windows 8 touch devices priced as low as $200, CNET reports.
InformationWeek Must Reads Oct. 21, 2014InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.