Windows 8's coming-out party was a bust. How should Microsoft revive its flagging Windows franchise?
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Perhaps the real reason people aren't snapping up Windows 8 devices is that they're confused by Microsoft's two-prong strategy. For instance, the ARM-based Windows RT operating system looks identical to Windows 8, but it won't run legacy Windows software. But Windows 8 does. Who has the time to learn the difference? It's easier to avoid Windows 8 entirely than to make sense of this marketing muddle.
Microsoft could simplify matters by killing off the slow-selling Windows RT and focus solely on Windows 8. This strategy could backfire, however, if Microsoft cedes the sub-$500 tablet market to Apple, Amazon, Google and others. Could Windows 8 run on low-end slates? Intel CEO Paul Otellini says the chipmaker's upcoming "Bay Trail" Atom processors could result in Windows 8 touch devices priced as low as $200, CNET reports.
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