Windows 8's coming-out party was a bust. How should Microsoft revive its flagging Windows franchise?
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Here's a contrarian idea: Microsoft ignores its critics and doubles down on the Modern UI. Via generous financial incentives, Microsoft sways developers to stock the Windows Store with plenty of multi-touch apps, thereby making the Windows 8/RT platform a worthy competitor to iOS and Android. Future versions of Windows do away with the desktop entirely. And enterprises don't mind because Microsoft continues to support and upgrade Windows 7, which they prefer anyway.
This scenario has serious flaws, most notably the fact that it undercuts Microsoft's unified-interface strategy for Windows PCs, tablets and smartphones. And it would make lots of long-time Windows users very, very angry.
InformationWeek Must Reads Oct. 21, 2014InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.