Software // Operating Systems
News
10/29/2012
01:09 PM
Michael Endler
Michael Endler
Slideshows
Connect Directly
Twitter
RSS
E-Mail
50%
50%
Repost This

Windows 8 Momentum: Will Pop-Up Stores Help?

Microsoft opened dozens of temporary stores to showcase its new Windows 8 and Surface tablets. Take a look at our opening day tour.
Previous
8 of 8
Next


Surface is priced competitively relative to the iPad: Microsoft's device runs $499 for the 32-GB version or the $599 for 64-GB edition, whereas Apple's tablets cost $599 and $699, respectively, for the same capacities. The iPad Mini complicates this, however: it starts at $329 for 16 GB and offers 32-GB and 64-GB configurations that are $70 less than comparable Surface models.

The newest iPad has questions of its own to answer, of course, and Surface will be competing not only with Apple's latest offering but also other Windows RT tablets and the slew of Android-based devices. Nonetheless, if Windows RT (let alone Surface as a specific option) is to attract attention from either consumers or businesses, the iPad is the preeminent measuring stick.

Whether Microsoft succeeds is anyone's guess. Though the San Francisco pop-up store drew crowds Friday, afternoon traffic was similar at Apple's flagship store, which sits across Market Street, less than a block away. Given that Apple had only one new product on display -- the 13-inch MacBook Pro with Retina Display, arguably the least exciting of its recent announcements -- the Microsoft store's accomplishment might seem somewhat muted.

Those in line during the store's opening day, however, expressed enthusiasm not only while they waited but also, and more importantly, after they had actually tried out Surface. Microsoft faces a steep hill, but should the positive sentiment prove contagious, the company might succeed despite all the naysayers.

RECOMMENDED READING:

8 Cool Windows 8 Tablets

The Apple-ization Of Microsoft

Windows 8: You Can Handle The Learning Curve

Ballmer: Windows Has Great Tablets 'For The First Time'

Windows 8 Review: All About Touch

Windows 8: Are PC People Out Of Touch?

Windows 8: 10 Questions For Microsoft's Enterprise Chief

Windows 8: A Win For Enterprise Security

Windows 8: A Bridge Too Far For Enterprises?

Previous
8 of 8
Next
Comment  | 
Print  | 
More Insights
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Elite 100 - 2014
Our InformationWeek Elite 100 issue -- our 26th ranking of technology innovators -- shines a spotlight on businesses that are succeeding because of their digital strategies. We take a close at look at the top five companies in this year's ranking and the eight winners of our Business Innovation awards, and offer 20 great ideas that you can use in your company. We also provide a ranked list of our Elite 100 innovators.
Video
Slideshows
Twitter Feed
Audio Interviews
Archived Audio Interviews
GE is a leader in combining connected devices and advanced analytics in pursuit of practical goals like less downtime, lower operating costs, and higher throughput. At GIO Power & Water, CIO Jim Fowler is part of the team exploring how to apply these techniques to some of the world's essential infrastructure, from power plants to water treatment systems. Join us, and bring your questions, as we talk about what's ahead.