Software // Operating Systems
02:42 PM
Michael Endler
Michael Endler
Connect Directly

Windows Phone 8: Star Features

Microsoft pulled out all the stops to introduce its new mobile OS -- but will it be enough to tempt iOS and Android users?
5 of 9

Belfiore said that Microsoft "talked to a bunch of parents" while developing Kids' Corner, remarking that he wanted to introduce the audience to "a busy mom with a million balls in the air" who could testify to the feature's value. Much to attendees' collective surprise, the parent in question was actress Jessica Alba.

Alba maintained the event's enthusiastic vibe, telling the audience that it was "the best tech crowd" she'd seen. She also touted Kids' Corner as a great resource to engage her kids while keeping them out of her "stuff." The endorsement was a little difficult to take at face value, as the celebrity guest also spent several minutes plugging Honest Company, a new venture Alba started to provide products to parents, and which includes an app that will run on WP8.

Even so, she shared an anecdote that, notwithstanding multiple agendas, spoke to the new feature's worth. A few years ago, her daughter, who was then two, grabbed Alba's phone and sent a stream of gibberish to the actress's Twitter followers. This situation would probably embarrass a typical user of the micro-blogging service-- but with over 4 million followers, Alba is no typical user.

To most parents, such moments probably seem cute in retrospect -- but with Kids' Corner, they're now spared the upfront frustration.


Windows Phone 8 First Impressions: Snappy Redesign

Windows Phone 8: What Microsoft Needs To Compete

8 Must-Haves For Windows Phone 8

8 Cool Windows 8 Tablets

Microsoft Earnings Show Windows 8 Pre-Sales Strong

Nokia Lumia 920 PureView, Lumia 820: Colorful Designs

HTC Debuts Windows Phone 8 Smartphones

Windows Phone Users, Rejoice: More Apps On The Way

Microsoft SkyDrive Vs. Dropbox, Google: Hands-On

5 of 9
Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends to Watch in Financial Services
IT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on for the week of July 24, 2016. We'll be talking with the editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.