05:06 PM

Wireless Users Staying Away From Multimedia Messaging In Droves

Users with multimedia capabilities on their cell phones complain about network problems getting in the way of their using the services.

Fewer than half of cell phones capable of sending multimedia are being used for that purpose, according to a study released last week by SmartTrust, a provider of mobile products and services to global wireless carriers, and research firm Taylor Nelson Sofres plc.

And people who do use Multimedia Messaging Service (MMS) complain of poor configuration of networking settings, with 72% of users saying they'd use MMS more often if technical issues were resolved.

The survey sampled 6,800 mobile-phone users in 15 countries.

Wireless providers are making progress. Cingular, Sprint, T-Mobile, and Verizon Wireless have announced plans for improved MMS interoperability and most are working on faster, third-generation cellular networks that will start widely delivering services next year.

"You need a lot of bandwidth to make [MMS] work well," says Farpoint Group analyst Craig Mathias.

It's unclear how receptive business users will be. Juniper Research estimates that businesses will account for $64 billion of providers' global annual MMS revenue by 2009. But Farpoint's Mathias thinks that's unrealistic. Much needs to be done to improve coverage, sound quality, and the reliability of cellular networks, he says.

And security concerns could hold back businesses' willingness to use MMS.

Comment  | 
Print  | 
More Insights
Oldest First  |  Newest First  |  Threaded View
2014 Next-Gen WAN Survey
2014 Next-Gen WAN Survey
While 68% say demand for WAN bandwidth will increase, just 15% are in the process of bringing new services or more capacity online now. For 26%, cost is the problem. Enter vendors from Aryaka to Cisco to Pertino, all looking to use cloud to transform how IT delivers wide-area connectivity.
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends to Watch in Financial Services
IT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on for the week of July 17, 2016. We'll be talking with the editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.