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11/30/2011
11:19 AM
Jim Rapoza
Jim Rapoza
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10 Silliest Tech Company Names Of 2011

Tech companies have created some of the strangest and funniest company and product names in business. Here's the most recent evidence that this trend is only accelerating.
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Starting a new company can be a tough job in many ways. The founders need to create a compelling product, get investors interested in their business, and find enough customers to make the new company profitable.

And then there's the question of what to call the company. Do you go for a serious, descriptive name that is also boring, or should you go the silly but sticks in people's heads route?

Looking back over the history of tech, there have been plenty of examples of businesses that took the goofy path all the way to success. Many people remember when there were lots of jokes about a company calling itself Yahoo! When Twitter launched, I wondered if users of the service should be called twits (and if they should compete in Monty Python's Twit of the Year competition).

Well, those companies had the last laugh and now serious news anchors regularly say Twitter without batting an eye. And there are plenty of new companies looking to follow the same path.

Giving a business a goofy but memorable name can pay off. For startups, having people know about you is half the battle and, if a funny name gets people talking about you, then it did its job.

But there can also be a downside. If your product is designed for business, companies may be hesitant to use a goofily-named product.

And if the name brings with it negative associations, those associations can stick with the company.

Despite these hurdles, plenty of new businesses continue taking the funny name route. Here's our look at 10 company names that stick out in 2011. Let us know about any other firms or products whose names caused you to chuckle.

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dengman276
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dengman276,
User Rank: Apprentice
11/30/2011 | 6:47:51 PM
re: 10 Silliest Tech Company Names Of 2011
Some of these are not very original. There was a ping pong like game back in the 70s call Gnip Gnop. And Zazu was the bird in the Lion King that started the king's with a morning report of all he needed to know. Maybe the writer should do a bit more research into these things would writing an article.
dkerber028
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dkerber028,
User Rank: Apprentice
11/30/2011 | 6:54:31 PM
re: 10 Silliest Tech Company Names Of 2011
When I hear the word "flux", I think of the paste that is put on wires or pipes to prepare them for soldering.
ANON1247574512923
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ANON1247574512923,
User Rank: Apprentice
11/30/2011 | 7:37:51 PM
re: 10 Silliest Tech Company Names Of 2011
You missed one... or perhaps you were saving this one for the "10 Dumbest Tech Company Names" list ;)

BOMGAR -Great product, dumb name
Bprince
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Bprince,
User Rank: Apprentice
11/30/2011 | 8:52:51 PM
re: 10 Silliest Tech Company Names Of 2011
I don't know Jim, how many of us are going to forget the name WinoBot? :) Some could argue too that having a weird sounding name can make it memorable even if it doesn't roll off the tongue. I'd be curious to know what level of success some of these companies are having.
Brian Prince, InformationWeek/Dark Reading Comment Moderator
jrapoza
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jrapoza,
User Rank: Apprentice
11/30/2011 | 8:57:33 PM
re: 10 Silliest Tech Company Names Of 2011
I was actually at the end there quoting the old Gnip Gnop commercial. You can still find it on YouTube.
jmarkh
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jmarkh,
User Rank: Apprentice
12/12/2011 | 5:38:53 PM
re: 10 Silliest Tech Company Names Of 2011
We've been doing business with a company called "Jardogs". They build and host patient portals for medical providers.
Great product and great service.
Dumb name.
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