Despite security concerns, employee demands and the productivity gains powered by bring-your-own-device initiatives are forcing banks to embrace BYOD, including iPads.
10 Ways To Get More From Your Android Device
(click image for larger view and for slideshow)
Although the bring-your-own-device (BYOD) trend isn't new, a shift has occurred recently in how banks are approaching the consumerization of IT. Although CIOs and other bank executives remain wary of security issues surrounding the use of employee-owned mobile devices for work, they're increasingly embracing consumer IT within the enterprise as an opportunity to drive efficiency and innovation, as well as to increase employee--and customer--satisfaction.
"A major sea change has occurred in the past two or three years" regarding BYOD initiatives at financial institutions, said Gary Curtis, chief technology strategist at New York-based consulting and technology services firm Accenture. "Rather than having an initial reaction of, 'How many problems is this going to cause?' CIOs are now saying, 'How do we make this work without putting the company at risk?' There's no longer a question of whether they should make it work--it is happening in just about every major financial institution."
Bank of America ($2.13 trillion in total assets) is among the institutions that are embracing consumerization in the workforce, said Cathy Bessant, head of global technology and operations at the Charlotte, N.C.-based bank. Noting that consumerization will continue to pervade the culture of financial institutions, she said Bank of America is "moving increasingly toward" bring your own device. Bessant explained that although many BofA employees already use their own tech devices for work purposes, an official BYOD policy has not been instituted across the entire organization.
But, "It's not all or nothing," Bessant said. "BYOD is something our associates have been asking for and is a huge positive. We're moving strongly in that direction."
BYOD programs aren't limited to large banks, said Ross Feldman, chief technology officer for U.S. financial services at Palo Alto, Calif.-based HP. "We're seeing innovation in these areas from the community banks and credit unions, not just the multinational powerhouses," he said. In fact, Feldman added, some smaller financial institutions are farther along in their BYOD implementations than bigger banks because the implementations are occurring on a smaller scale relative to market size.
Needham, Mass.-based Needham Bank (about $1.2 billion in assets) and Ogden, Utah-based America First Credit Union ($5 billion in assets), for example, have proven to be innovative leaders in the BYOD field. Both institutions began by issuing Apple iPads to some employees, then eventually changed their policies to allow employees who didn't qualify to receive one of those devices to bring in their own.
IT's challenge in dealing with social networks comes on two fronts: How to interact with would-be customers on big social networks like Facebook, and how to provide employees on internal networks with collaboration that's as powerful as their Facebook experiences. This virtual event, Social Business: Marshaling Expertise, Engaging Customers, Building Brands, will help IT leaders sort through their strategic choices. It happens April 26.