Software providers must look beyond lists of features and address business needs. And they must deliver on the promise of the next-generation customer experience.
To hear Rob Tarkoff tell it, "Enterprise software is failing."
Tarkoff, SVP and general manager of Adobe's business productivity solutions group, said so in a presentation at the Enterprise 2.0 Conference in San Francisco on Tuesday.
Enterprise software is failing, he said, because it's not delivering on the promise of the next-generation customer experience.
Part of the issue is the rapid pace of change. In the past year, we've moved from Google's Web of information to Facebook's Web of connections, said Tarkoff. Enterprise software hasn't kept up.
Becoming a customer-driven enterprise requires rethinking how applications are designed, he argued.
Adobe, as a maker of rich media development tools, approaches the gap between Enterprise 2.0 ideals and practice as something that can be bridged through a better user-interface.
But as other conference speakers and experts suggest, bridging that gap requires institutional support for the emerging technological solutions.
As Jonathan Yarmis, a research fellow at New York-based consultancy Ovum, described the issue in a phone conversation, there's too much technology focus and not enough business focus.
Microsoft's SharePoint presentation at the conference exemplified the techno-centric approach. It featured Christian Finn, director of SharePoint product management for Microsoft, in a mock dating scenario with Microsoft social computing product manager Alina Fu.
In performance reminiscent of Apple's "I'm a Mac" ads, and Microsoft's "I'm a PC" response, Finn played role of SharePoint and Fu played the role of a potential customer, seeking to be convinced of SharePoint's merits.
How Enterprises Are Attacking the IT Security EnterpriseTo learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
IT Strategies to Conquer the CloudChances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.