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7/28/2010
04:02 PM
Thomas Claburn
Thomas Claburn
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Slideshow: Top 10 Tech Newsmakers Of 2010

These individuals and companies involved in the most significant news stories so far this year. Here's of list of the people and businesses who are making waves in the tech pool.
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Amazon.com made its name selling physical goods online, but it clearly sees future growth selling services and digital goods. It's competing against Apple and, soon, Google, as a digital content provider, particularly with e-books, not to mention its Kindle hardware. And it's up against Google and Microsoft as a provider of cloud computing infrastructure. Though Amazon may seem like the underdog in an arena with Apple, Google, and Microsoft, it's a company with deep technical expertise, loyal customers and a compelling platform.

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Google in the Enterprise Survey
Google in the Enterprise Survey
There's no doubt Google has made headway into businesses: Just 28 percent discourage or ban use of its productivity ­products, and 69 percent cite Google Apps' good or excellent ­mobility. But progress could still stall: 59 percent of nonusers ­distrust the security of Google's cloud. Its data privacy is an open question, and 37 percent worry about integration.
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