"BlogHers" learn about driving traffic and attracting advertisers in the sold-out conference.
Hundreds of women gathered in Silicon Valley on Friday for the second annual BlogHer conference, which is offering sessions on building blogs, driving traffic, and attracting advertisers; and keynote speeches from some of the most successful women bloggers, such as Arianna Huffington, founder of the Huffington Post.
The sold-out conference, which has attracted more than double the 300 attendees of last year's gathering, is being held in San Jose, Calif. The theme is "How is your blog changing your world?"
The ad-supported BlogHer site boasts 20 topic categories, 60 contributing editors and 4,100 bloggers. The mission of the site is to create "opportunities for women bloggers to pursue exposure, education and community." Co-founder and journalist Lisa Stone is the originator of the site. Marketing executive Elisa Camahort and media strategist Jory Des Jardins are the other founders.
In a recent study, the Pew Internet & American Life Project found that 8 percent of U.S. Internet users, or about 12 million adults, keep blogs. The number is about evenly split between men and woman.
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