WoW Expansion Closer To China Approval - InformationWeek
IoT
IoT
Cloud // Cloud Storage
News
7/27/2010
11:14 AM
50%
50%
RELATED EVENTS
Faster, More Effective Response With Threat Intelligence & Orchestration Playboo
Aug 31, 2017
Finding ways to increase speed, accuracy, and efficiency when responding to threats should be the ...Read More>>

WoW Expansion Closer To China Approval

World of Warcraft upgrade approved by Chinese regulators, awaits decision of Ministry of Culture.

China's online gaming community is on pins and needles, waiting to see whether a major upgrade to one of the most popular online games ever, World of Warcraft (WoW), will make it past an army of censors.

The upgrade, known as Wrath of the Lich King, moved one step closer to a China release after it received approval from the government agency responsible for regulating Internet publications, a source at the agency said. But the blockbuster add-on will still need to gain approval from the Ministry of Culture before Chinese gamers can get their hands on it.

The General Administration of Press and Publication (GAPP) approved Wrath last Friday, according to a source at the administration. NetEase, one of China's largest online games provider and the company that owns the rights to WoW in the country, has yet to announce the approval or give a release date.

NetEase began offering Activision Blizzard's WoW in September after taking over for the previous licensee, The9. In the game, players take on the role of an orc, troll, dwarf, or human and explore a fantasy world.

Wrath is the second expansion set for WoW and is a major hit outside China, where gamers at tens of thousands of Internet cafes spend hours wandering its medieval landscape. Government censors inside the communist state, however, object to parts of the game, such as skeletons and city raids. Insiders have said that the version of Wrath submitted to the government has been changed in parts to give it a better chance of gaining approval. Parts of WoW were also changed to curry favor with Chinese censors, such as making undead characters appear much less "undead."

The Shanghai Copyright Bureau started reviewing the Wrath expansion set in February, and approval work was underway at the GAPP by the end of April. Starting from last month, NetEase began to place promotional ads for WoW on Web sites such as Tencent and Xunlei, a usually rare occurrence. It also was offering free trials for gamers. At the time, analysts said that NetEase was preparing for a Wrath release.

Approval to sell the expansion pack would be a boon for NetEase's gaming division, as WoW is one of the most popular massively multiplayer online role-playing games in China.

Comment  | 
Print  | 
More Insights
Comments
Oldest First  |  Newest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll