However, movies produced by Sony Pictures Entertainment aren't available through the video-game console.
Microsoft on Thursday said 1 million of its Xbox Live Gold members have activated the Netflix application launched in November to watch movies and TV shows through the online rental service.
Overall, Live members have watched on the Xbox 360 video-game console 1.5 billion minutes of entertainment through Netflix, which offers 12,000 films and TV episodes online, Microsoft said. The Xbox is the only video-game console that can access Netflix content.
However, movies produced by Sony Pictures Entertainment aren't available through the Xbox. Sony, which makes the competing PlayStation 3, reportedly blocks Xbox users' access.
Netflix was one of several services launched about three months ago by Microsoft in combining the Xbox 360 and the Xbox Live online network into a platform for streaming movies, holding chat sessions, sharing photos, and engaging in other digital activities.
Microsoft called the platform New Xbox Experience, which provides a user interface that, among other things, allows users to cycle through options as they would if they were using Windows Vista's Aero interface. Available games, movies, and TV shows are presented side by side, making them easier to find and access, according to Microsoft.
Netflix and the other services are part of Microsoft's strategy to maintain Xbox sales momentum in the face of stiff competition from PlayStation 3 and Nintendo's Wii. Microsoft has also slashed prices on the Xbox 360 to boost sales.
Google in the Enterprise SurveyThere's no doubt Google has made headway into businesses: Just 28 percent discourage or ban use of its productivity products, and 69 percent cite Google Apps' good or excellent mobility. But progress could still stall: 59 percent of nonusers distrust the security of Google's cloud. Its data privacy is an open question, and 37 percent worry about integration.
Top IT Trends to Watch in Financial ServicesIT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Join us for a roundup of the top stories on InformationWeek.com for the week of October 9, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."