With the explosion of social media, traditional non-web organizations have had to rethink their positioning and market message, especially as under 30s start making informed purchasing decisions, and just as importantly, look to join the workforce.I chatted with Venkatesh Rao about Xerox's experience in overcoming these obstacles.
PF:How do you define the business of innovation?
VR: Innovation to me is creative destruction in the sense of Joseph Schumpeter. The business of innovation is the art, craft, and science of driving that process deliberately. Its served as a nice tagline to define my blog, but Ive since discovered that theres a TV show with that name and that it is also the tagline of the Battelle institute, so I am looking for a new tagline. Suggestions are welcome!
Postscript: Big thank you to Venkat for taking the time to answet my questions. Looking forward to seeing what lies ahead for Xerox, and reading his musings on Ribbonfarm.com.
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