With the explosion of social media, traditional non-web organizations have had to rethink their positioning and market message, especially as under 30s start making informed purchasing decisions, and just as importantly, look to join the workforce.I chatted with Venkatesh Rao about Xerox's experience in overcoming these obstacles.
PF:How do you define the business of innovation?
VR: Innovation to me is creative destruction in the sense of Joseph Schumpeter. The business of innovation is the art, craft, and science of driving that process deliberately. Its served as a nice tagline to define my blog, but Ive since discovered that theres a TV show with that name and that it is also the tagline of the Battelle institute, so I am looking for a new tagline. Suggestions are welcome!
Postscript: Big thank you to Venkat for taking the time to answet my questions. Looking forward to seeing what lies ahead for Xerox, and reading his musings on Ribbonfarm.com.
IT's Reputation: What the Data SaysInformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business really views IT's performance in delivering services - and, more important, powering innovation. Our results suggest IT leaders should worry less about whether they're getting enough resources and more about the relationships they have with business unit peers.
What The Business Really Thinks Of IT: 3 Hard TruthsThey say perception is reality. If so, many in-house IT departments have reason to worry. InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business views IT's performance in delivering services - and, more important, powering innovation. The news isn't great.
InformationWeek Must Reads Oct. 21, 2014InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.