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10/25/2006
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Yahoo Overhauls Social Bookmarking Service

Yahoo Bookmarks got a new interface, along with integration with Yahoo's browser toolbar.

Yahoo on Wednesday said it has overhauled its social bookmarking service with a new interface and integration with the Web portal's browser toolbar.

The new version of Yahoo Bookmarks lists URLs, along with thumbnails of the corresponding Web pages, on the right, with folders for categorizing them on the left. URLs can be dragged and dropped into folders either one at a time or in groups.

In addition, bookmarks can be sent via email or instant messaging, and searched. The Yahoo Toolbar has been upgraded to provide direct access to saved bookmarks and the ability to add bookmarks and create new folders.

The value of bookmark services for Yahoo and rival Google, which offers a similar service, is in giving users the ability to add their own tags, or identifying words, to URLs. The bookmarks can be searched by tags, which can also be shared with others. This form of social search provides insight into users' interests, a valuable tool in delivering advertising. It also complements the algorithmic search used by the portals.

Besides its own branded bookmarks service, Yahoo also owns social bookmarking service Del.icio.us, which the portal acquired late last year. Yahoo Bookmarks, however, is the larger service with 20 million users, according to Yahoo.

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