Yahoo, TiVo Bring Web And TV Closer - InformationWeek
12:18 PM
Faster, More Effective Response With Threat Intelligence & Orchestration Playboo
Aug 31, 2017
Finding ways to increase speed, accuracy, and efficiency when responding to threats should be the ...Read More>>

Yahoo, TiVo Bring Web And TV Closer

TiVo subscribers who use the Series2 DVR can schedule recordings from anywhere they have access to a computer with an Internet connection.

Yahoo Inc. on Monday launched a service that lets subscribers use the Web to schedule recordings of television shows through their TiVo digital video recorders, a deal that reflects how TV is slowly merging with the Web.

TiVo's online scheduling feature is available through a special portal on Yahoo TV. The feature enables TiVo subscribers who use its Series2 DVR to schedule recordings from anywhere they have access to a computer with an Internet connection.

"Beginning today, we're giving Yahoo users -- whether they're at the office or away from home -- the ability to easily schedule recordings for later viewing," Tom Rogers, chief executive of TiVo Inc., said in a statement.

TiVo subscribers using Yahoo also would have access to the portal's TV listings, program descriptions, and exclusive content from partners such as "Entertainment Tonight" and Mark Burnett Productions, which produces "The Apprentice."

In the coming months, TiVo, based in Alviso, Calif., and Yahoo, Sunnyvale, Calif., will also make some Yahoo services, including photos, traffic, and weather, available as part of the TiVo service.

For one analyst, the potential of Yahoo's move to the DVR was more interesting than the announcement itself, since TiVo users, who number about 3.6 million, can already program their DVRs over the Web.

The deal could, for example, open for the entertainment portal an avenue into offline advertising.

"TV is the big bucket for offline advertising," Joe Wilcox, analyst for JupiterResearch said. "(And) there's a number of ways that Yahoo could exploit this as a way to cross the advertising gulf between online and offline."

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll