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Yahoo Tops Portal Market In Visitors, News

Yahoo Inc. continues to lead in the number of unique visitors, and is also the top destination for news, a market research firm says.

Yahoo Inc. continues to lead the portal market in the number of unique visitors, and is also the top destination for news, a market research firm says.

The Sunnyvale, Calif., company led the top 10 Web sites among U.S. home and work Internet users with 101.3 million visitors in August, EMarketer Inc., said. Second was Microsoft Corp.'s site with 95.6 million, followed by its MSN portal, 92.1 million; Google, 80.4 million; America Online Inc., 75.7 million; EBay Inc., 55.2 million; MapQuest, 39 million; Amazon.com, 37.6 million, RealNetworks, 36.4 million; and the Weather Channel, 31.2 million.

As a destination for news, Yahoo beat all other sites with 24.9 million unique visitors. Rounding out the top five sites were MSNBC, 23.8 million; CNN, 21.3 million, AOL News, 17.4 million and Gannett Newspapers, 11.3 million.

In China, which has the world's second largest Internet population, Chinese company Baidu led the search engine market with a 37 percent share, followed by Google, 23 percent; and Yahoo, 21 percent, EMarketer said this week.

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