News
News
9/20/2006
02:51 PM
Connect Directly
RSS
E-Mail
50%
50%

YouTube Launches Best-Band Contest

The promotion, launched in conjunction with Cingular Wireless and ABC TV, is the latest example of YouTube's quest to align itself with mainstream media players while maintaining its maverick status as a pioneer social network for video sharing.

YouTube has teamed up with Cingular Wireless and ABC TV in launching on Wednesday a contest to find the best unsigned bands.

The promotions is the latest example of YouTube's quest to align itself with mainstream media players, while maintaining its maverick status as a pioneer social network for video sharing. The company this week announced a deal to distribute the music video library of Warner Music Group Corp. and share ad revenue.

In the contest, YouTube users will vote in choosing four bands that have either the best live performance, best music video, best song or is the most creative. Winners will have their video featured on mobile phones via Cingular, a chance to have their songs featured on the TV show Chop Shop, new equipment from guitar maker Gibson, a press junket Nov. 29 in New York, and an appearance on ABC's "Good Morning America." Bands can submit videos of their work from Oct. 2 through Oct. 18.

YouTube has grown rapidly as a site for registered users to upload video and share it with friends or publicly. From January to June, the site grew 297 percent to a monthly unique audience of 19.6 million, according to Nielsen/NetRatings. YouTube, which has more than 100 million page views a day, is a favorite among teens and young adults.

The site, however, has come under fire by the entertainment industry for distributing music videos, TV shows and other copyrighted content uploaded by users. YouTube takes down such content when notified by the copyright holder.

Deals such as the one with Warner Music reflects how YouTube is trying to work with mainstream media companies to ensure that they are compensated for their content.

Comment  | 
Print  | 
More Insights
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - August 20, 2014
CIOs need people who know the ins and outs of cloud software stacks and security, and, most of all, can break through cultural resistance.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.