Microsoft's portable music player moved up to as high as No. 6 on Amazon.com's top seller list for electronics, behind the iPod and iPod Nano.
Microsoft's Zune sparked some interest among online consumers in its debut Tuesday, but the portable music player fell far short of sparking a buying frenzy.
Zune, which is going head-to-head against Apple Computer's market leading iPod, moved up to as high as No. 6 on Amazon.com's top seller list for electronics, behind the iPod and iPod Nano, a smaller version of the digital player. The iPod was consistently No. 2.
The number of online searches for Zune showed some consumer interest during its first day of sales. But again, it fell short of the iPod.
"The iPod is head and shoulders above, when it comes to the volume of searches," said Matt Tatham, a spokesman for Web metrics firm Hitwise.
The IPod accounted for 0.018% of all U.S. searches, while Zune represented 0.0034%. Tatham, however, said search was not directly connected to sales. "It's an indicator, but I wouldn't say there's a direct correlation," he said. "Search terms are just an indicator of what people are interested in."
Analysts did not expect Zune to cause a buyer stampede similar to Sony's launch last weekend of its PlayStation 3 video console in Japan. The video game sell-out launch has been followed by prices on Internet auctions that ranged up to four times the retail price.
Zune, on the other hand, is expected to take market share gradually, first from device makers other than Apple.
5 Top Federal Initiatives For 2015As InformationWeek Government readers were busy firming up their fiscal year 2015 budgets, we asked them to rate more than 30 IT initiatives in terms of importance and current leadership focus. No surprise, among more than 30 options, security is No. 1. After that, things get less predictable.
Join us for a roundup of the top stories on InformationWeek.com for the week of April 24, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week!