10 High-Tech Tools Powering Las Vegas - InformationWeek

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Data Management // Big Data Analytics
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4/15/2016
07:06 AM

10 High-Tech Tools Powering Las Vegas

Las Vegas is a modern high-tech hub. Casinos depend on technology to keep guests happy -- and honest. Here's a look at some of the tech behind the magic, and the lessons that can pay off big for enterprises.
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Big Data Analysis

To the surprise of absolutely no one, casinos have figured out that Twitter exists. And Facebook. I've already told you about much of their surveillance and tracking technology. Now, take all of that data, put it in a data lake, turn big data analysis techniques loose, and you get technology that can give casinos a very full and accurate picture of what you do when you come to Las Vegas and how much you like to tell people about it.
When the casinos know what you do, and how much you say you like it, they can then develop plans to give you more of it -- or to use what you like about some things to convince you to do more of others. Either way, you have more fun and, in doing so, spend more money. From the Las Vegas perspective, that's a win-win.
So those are 10 technologies they use in Las Vegas to keep you coming back, spending more, and cheating less. Which technologies do you think I missed? Have you seen some high-tech tools in evidence? Or are you someone who keeps a finger on the pulse of gaming technology? Let's talk about it here, and plan to get together to talk about it in Las Vegas. I'll be the one nursing a club soda in the bar with a very quiet band…

(Image: matdesign24/iStockphoto)

Big Data Analysis

To the surprise of absolutely no one, casinos have figured out that Twitter exists. And Facebook. I've already told you about much of their surveillance and tracking technology. Now, take all of that data, put it in a data lake, turn big data analysis techniques loose, and you get technology that can give casinos a very full and accurate picture of what you do when you come to Las Vegas and how much you like to tell people about it.

When the casinos know what you do, and how much you say you like it, they can then develop plans to give you more of it -- or to use what you like about some things to convince you to do more of others. Either way, you have more fun and, in doing so, spend more money. From the Las Vegas perspective, that's a win-win.

So those are 10 technologies they use in Las Vegas to keep you coming back, spending more, and cheating less. Which technologies do you think I missed? Have you seen some high-tech tools in evidence? Or are you someone who keeps a finger on the pulse of gaming technology? Let's talk about it here, and plan to get together to talk about it in Las Vegas. I'll be the one nursing a club soda in the bar with a very quiet band…

(Image: matdesign24/iStockphoto)

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billc140
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billc140,
User Rank: Apprentice
4/18/2016 | 5:10:58 PM
Technology doesn't ensure understanding
Curt,

 

You don't mention any business acumen until the last slide. This is understandable since the industry as a whole has very few MBA's and frequently doesn't understand its customers or how to interpret the Business Intelligence (BI) collected. They defintely don't uinderstand indirect costs. If cutting back one floor person per shift saves $X that is their consideration. If the resulting downgrade of service drives away foot traffic they blame other factors. They constantly raise prices on food and entertainment, reduce givebacks and don't understand why they lose business. Many casino companies have advanced BI software but really don't understand how to get the most information out of it.

Bally ACSC is the leading Casino Management Software package. It runs on the AS400, a machine first sold in 1990. Yet many IT VP's still defend the hardware as state of the art. In very few properties do the General Manager or other executives ever ask the employees on the floor about what their customers like and dislike. They almost never give the Players' Club reps sufficient information about Promotions to answer customers' questions and have little idea of how to measure success or failure of marketing programs or promotions. 

No executive would be caught dead actually patronizing a casino and mock the few insiders who do. Can you imagine trying to sell a Porsche if you've never driven a car? 

You are dazzled by some of the technology they use and miss the technology they misuse. It is no surprise that major and minor companies have repeatedly gone into bankruptcy. Spend enough time and it is obviouys taht the Emperor is wearing nothing.
Susan Fourtané
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50%
Susan Fourtané,
User Rank: Author
4/18/2016 | 7:53:10 AM
Recycling technology
Curt, 

Very interesting compilation. The casino chip counterfeiting must be a good business. I wonder how they operate. 

I would have never thought about all the technology behind a casino. However, now you have awaken some curiosity. Last year, I went to the Casino of Montecarlo in Monaco simply because it's a James Bond setting and the architecture is beautiful. I went at a time when nothing was happening. Later on, I thought I had made a mistake.  

Now, this year when I go again to the French Riviera, I will not miss the opportunity to go again and look and explore more. 

-Susan
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