10 Social Business Leaders For 2013 - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Government // Enterprise Architecture
03:02 PM
Connect Directly

10 Social Business Leaders For 2013

State Street, Unisys, GE Capital, KPMG and Leaseplan lead list of companies recognized as E2 Social Business Leaders.


Unisys was also ranked among our Social Business Leaders Of 2012 and featured last year in a related story, "Unisys Lets Employees Drive Face Of Social Business."

Unisys is taking full advantage of the social capabilities of its platform, but within a wider context. "We want to make sure we don't take such a myopic view of social that we don't see how it touches knowledge management and collaboration," said Gloria Burke, director of knowledge and collaboration strategy and governance.

In other words, even as social networking exposes what otherwise might be tacit knowledge (not written down anywhere), part of the goal should be to capture that knowledge in an organized way. Meanwhile, social connections are most valuable when they lead to more intensive collaboration on projects and innovation.

Enterprise social networking adds a dimension beyond what previous knowledge management and collaboration initiatives were able to accomplish at Unisys by providing access to people, not just documents. Previously, "one of the things we struggled with was we weren't able to find subject matter experts easily, and our sales people can't be experts on everything we sell," Burke said. Now, employees are encouraged to tag their profiles with areas of expertise so they will get an automatic notification when someone posts a query about that topic.

Unisys actually has two social collaboration platforms in play: Chatter for the sales teams, in addition to the NewsGator / SharePoint combination as a company-wide platform. One of the goals for this year is to achieve integration between the two platforms' social streams, so employees on each get the notifications they need to see.

Gloria Burke of Unisys

As I mentioned in an earlier E2 preview, Unisys is also pushing for truly global social collaboration, investing in making translation technology available to allow its professionals around the world to express themselves in their own language and consume content in their own language. Spanish and Portuguese are the priorities.

"It's really an all-in proposition -- you can't be just a little social," Burke said. "[Otherwise,] all you're really doing is exchanging content silos for social silos." Each nation's organization will still have its own view of the collaboration system, along with nation-specific news feeds, but the content needs to be managed through a common system, or "you lose that transparency social was supposed to bring to the enterprise," Burke explained.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
2 of 10
Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
User Rank: Apprentice
10/6/2015 | 1:18:16 AM
re: 10 Social Business Leaders For 2013
Interesting information.  Many ompanies innovate e their operation and information and communication approach by integrating many business functions on web, and developing new service on web.  It a very big trend.
David F. Carr
David F. Carr,
User Rank: Author
6/3/2013 | 9:21:05 PM
re: 10 Social Business Leaders For 2013
Thanks for your note.

I know there are even more of these stories out there. I'm happy with these top picks, but my goal for next year is to get more firms to nominate themselves. I'd also like to see a greater mix of types of social business stories, not just enterprise social networking, and particularly examples of organizations that have an integrated strategy for using multiple types of social technology, internally and externally.
User Rank: Apprentice
6/3/2013 | 8:57:34 PM
re: 10 Social Business Leaders For 2013
Great list! It's inspiring to know how companies are using the enterprise social tools available to them to improve communication, engagement, and collaboration.
2021 Outlook: Tackling Cloud Transformation Choices
Joao-Pierre S. Ruth, Senior Writer,  1/4/2021
Enterprise IT Leaders Face Two Paths to AI
Jessica Davis, Senior Editor, Enterprise Apps,  12/23/2020
10 IT Trends to Watch for in 2021
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/22/2020
White Papers
Register for InformationWeek Newsletters
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
Flash Poll