re: 2013: The Year Of Engagement
I think Moore is right; engaging with customers is important but every interaction needs to provide value. Content for the sake of content doesn't engage customers; the perception of whether or not the content contributes to solving a problem is central to how a customer perceives the content. This is the difference between "thank you" and "no thanks."
While there's no one size fits all formula, As a marketer I find it valuable to read content generated by companies like Hubspot, who are able to skillfully address problems through valuable, easy to consume content.
Talent Analytics, Corp.