re: 3 Ways To Turn Enterprise 2.0 Laggards Into Fans
Daanish - hmm, well to clarify my position - my point is that you (we, all of us) need to pre-engage people to find out what they're trying to do, what their current (but changeable) stance is with regards to the work their doing, the tools available to them, etc., and then work to seamlessly connect their dots to the solutions being offered.
Your suggestion of finding teams that are current using tools to make their daily work easier is exactly what I'm talking about in experiment #1... IF you've already deployed the tools.
My suggestion is that before deploying (or buying, for that matter) any tools, that you hunt down those people who are already clearly ready to jump into the fray, and leverage those folks to get early momentum, but do not expect that they represent the motivations, needs, behaviors, etc., that the 2nd and 3rd groups I'd described, will surface for you.
"Compensation" does not have to be monetary, incidentally, and I believe it is far healthier to look at what is being delivered to people that is their own perceived value, rather than the typical scenario, of only looking into what's in it for the company/business.
As Stowe Boyd has put it, if you think of social technologies as "me first" (from the standpoint of the user), that improves the odds of finding a hook (compensation in the form of the person being satisfied, even thrilled with the technology in place, rather than forced on them, or dropped and ignored on them) by factors that really can't be overestimated in effectiveness.
I believe we're saying much the same thing - but perhaps it wasn't as obvious until we've had this chance to discuss.