re: 5 Executive Blogging Questions, Answered
I totally agree on the commitment to doing it regularly. I also think that sometimes things may seem harder than they really are. For example - the fear of having to "come up with new ideas" is an objection I hear frequently. The reality is that there are tons of people who blog and don't generate net new content or ideas, rather share their perspective on current news, events, trends etc.
The other thing I hear often is the worry of length of posts...to which I respond, 250-500 words isn't a bad blog post length. After all, you shouldn't be trying to tell everyone every detail about the topic, rather sparking a conversation to engage your readers.
There's a lot that can be accomplished to increase adoption by simply understanding some of the common (incorrect) assumptions and educating on those to clarify and ease the idea into being.