A Different Tune For Broadband - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

A Different Tune For Broadband

Were you annoyed by the piped-in music at the mall while doing your Christmas shopping? Think about this: The same system that brought you those Abba tunes might be processing orders over the Web. Lids Corp. in Westwood, Mass., sellers of baseball caps in malls across the United States, uses a satellite-based music delivery system for its high-speed Web access in 100 locations.

The satellite delivery system for music and video, called Pixnet, is operated by Pixel Systems in Montreal. Scott Hasting, Lids' VP of systems and logistics, began discussions with Pixel earlier this year when store managers became frustrated with the slow dial-up access from PCs in the stores. The PCs let in-store customers go to www.lids.com to order caps that are not available in Lids' tiny 400-to-600 square-foot stores and mall kiosks.

"Our store managers wanted to use the Web access as a selling tool, but the speed was so slow -- 28.8 (Kbps), or maybe 56 if you're lucky," Hastings says. "Our core customer base is 14-to-21 year-old kids; they can't deal with slowness."

Lids couldn't justify the cost of frame relay, fractional T1, or virtual private network access, but found a comfortable price point (which the firm won't disclose) with Pixnet. Now the access speed, from a Compaq iPAQ, is about 650 Kbps. Lids also uses the system for daily polling, the retail industry's term for downloading the day's sales results from point-of-sale systems in each store location to regional managers and sales-trend analysts. "In almost every store," Hastings says, the high-speed access "has exceeded our expectations wildly."

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of IT & Cybersecurity Operations 2020
The State of IT & Cybersecurity Operations 2020
Download this report from InformationWeek, in partnership with Dark Reading, to learn more about how today's IT operations teams work with cybersecurity operations, what technologies they are using, and how they communicate and share responsibility--or create risk by failing to do so. Get it now!
Commentary
The Best Way to Get Started with Data Analytics
John Edwards, Technology Journalist & Author,  7/8/2020
Slideshows
10 Cyberattacks on the Rise During the Pandemic
Cynthia Harvey, Freelance Journalist, InformationWeek,  6/24/2020
News
IT Trade Shows Go Virtual: Your 2020 List of Events
Jessica Davis, Senior Editor, Enterprise Apps,  5/29/2020
Register for InformationWeek Newsletters
Video
Current Issue
Key to Cloud Success: The Right Management
This IT Trend highlights some of the steps IT teams can take to keep their cloud environments running in a safe, efficient manner.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll