Aaron Levie, CEO, and Jen Grant, VP Marketing • Box.Net - InformationWeek
02:06 PM
Oliver Marks
Oliver Marks

Aaron Levie, CEO, and Jen Grant, VP Marketing • Box.Net

Box serve up over a quarter of a billion files a year for two and a half million users from their 'software as a service' file access and sharing platform.From a base offering which makes it easy to move large files around securely and freely, Box connects to dozens of integrated third party applications including Google, Microsoft, Autodesk, Zoho, WordPress, and Picnik to provide an increasing range of collaborative options.During this conversation we cover:

  • The fundamentally important role granular permissions play in allowing users to control precisely who sees stored content and how they are able to interact with it
  • For large enterprise deals, Box pass various IT compliance tests in order to fit security standards
  • The myriad small and medium sized businesses using Box include many financial and legal companies who generate a lot of content to store each year
  • Box is primarily geared to serve groups from a few to a few hundred, and is seeing their signature ease of use encourage uptake and adoption in a wide a variety of businesses
  • IT organizations are becoming more progressive and in some cases specified Box as an effective way to manage content using the freemium model. This allows IT to store content cost effectively while focusing on core company targets
  • Ad hoc line of business uptake is very common due to focus on solving the problems of people trying to share files: users can use as much or as little of the services offered as they like. control and flexibility are key attributes
  • The economic situation is a 'perfect storm' which plays to Box's strengths and has resulted in markedly increased adoption patterns as a low cost solution to urgent problems
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