Acquisition Gives Sabre Access To Online Search Revenue - InformationWeek
IoT
IoT
News
News
4/6/2005
06:53 PM
50%
50%

Acquisition Gives Sabre Access To Online Search Revenue

Since buying IgoUgo.com, Sabre's development staff has built into the site a travel-keyword search engine that can search either the site or the Web, allowing Sabre to deliver paid search results and generate new revenue.

Sabre Holdings Corp. revealed this week that it acquired online travel community IgoUgo.com in February for an undisclosed price. The acquisition ultimately allows Sabre to earn income from travel-related companies that bid on keywords used by consumers.

Since acquiring IgoUgo, Sabre's development staff has built into the site a travel-keyword search engine that can search either the site or the Web, allowing Sabre to deliver paid search results and generate new revenue, a company spokeswoman says. Sabre also is looking at ways to integrate IgoUgo's travel journals and photos into the information it presents on Travelocity.com in response to consumer travel inquiries. IgoUgo has 300,000 journals and 200,000 photos posted by individual travelers from more than 4,000 destinations around the world.

Norm Rose, principal of Travel Technology Consulting and an analyst for travel research firm PhocusWright, says firsthand information from members of travel communities is becoming increasingly crucial to those researching future travel.

"It's essential for Travelocity to have that kind of platform to integrate into the product," Rose says. "The influence of community ratings, particularly on hotels, helps consumers choose the right property for their needs."

Content from IgoUgo will help Travelocity improve customer loyalty, Rose says. Travelers who, for instance, book a hotel based on information they find on Travelocity and then are disappointed with their stay might not use Travelocity again. The addition of reviews from travelers increases the odds that the property won't disappoint, he says.

Sabre also plans to add a "travel experts" feature that will let visitors access travel-agent expertise on particular destinations.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
2018 State of the Cloud
2018 State of the Cloud
Cloud adoption is growing, but how are organizations taking advantage of it? Interop ITX and InformationWeek surveyed technology decision-makers to find out, read this report to discover what they had to say!
Commentary
Tech Vendors to Watch in 2019
Susan Fogarty, Editor in Chief,  11/13/2018
Commentary
Getting DevOps Wrong: Top 5 Mistakes Organizations Make
Bill Kleyman, Writer/Blogger/Speaker,  11/2/2018
Commentary
AI & Machine Learning: An Enterprise Guide
James M. Connolly, Executive Managing Editor, InformationWeekEditor in Chief,  9/27/2018
Register for InformationWeek Newsletters
Video
Current Issue
The Next Generation of IT Support
The workforce is changing as businesses become global and technology erodes geographical and physical barriers.IT organizations are critical to enabling this transition and can utilize next-generation tools and strategies to provide world-class support regardless of location, platform or device
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll