All Hail Master Chief: Microsoft To Ship Halo 3 In September - InformationWeek
IoT
IoT
Software // Enterprise Applications
News
5/16/2007
11:54 AM
50%
50%

All Hail Master Chief: Microsoft To Ship Halo 3 In September

Microsoft plans to release Halo 3 for Xbox 360 on Sept. 25 and launch a public beta test for the science-fiction shooter on Wednesday.

With timing that ensures male college students will fall behind faster than usual when they return to school this year, Microsoft said it plans to release Halo 3 for Xbox 360 on Sept. 25.

Public beta testing for the science-fiction shooter begins Wednesday, the company said.

To promote the upcoming launch, Microsoft said it plans to ship next month a special Halo 3 version of its Zune MP3 music player.

The current version of the game, Halo 2, is the most played game on Microsoft's Xbox Live online gaming platform, with nearly 1 billion hours logged to date, according to Microsoft.

The game features a protagonist named Master Chief, a biologically enhanced soldier who has to blast his way through a futuristic, 3-D landscape to survive and accomplish missions. Version 3 of the game, developed by Bungie Studios and published by Microsoft, features a host of new levels, weapons, vehicles, and game types.

Microsoft is mum about details for its Halo 3 launch event, but Peter Moore, corporate VP of the company's interactive entertainment business, said in a statement, "On September 25th we intend to deliver a finale that will go down in entertainment history."

Microsoft's gaming business is counting on a much needed boost from Halo 3. In the most recent third quarter, the company's entertainment and devices unit saw sales decline 21% year-over-year to $929 million.

Microsoft faces stiff competition in the gaming platform market from Nintendo, with its widely hyped Wii console, and Sony, whose Playstation boxes continue to attract a strong following. According to analysts at Wedbush Morgan, Nintendo sold 300,000 Wii units in April, Microsoft shipped 175,000 Xbox 360 consoles, and Sony delivered 100,000 PS3 boxes.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
[Interop ITX 2017] State Of DevOps Report
[Interop ITX 2017] State Of DevOps Report
The DevOps movement brings application development and infrastructure operations together to increase efficiency and deploy applications more quickly. But embracing DevOps means making significant cultural, organizational, and technological changes. This research report will examine how and why IT organizations are adopting DevOps methodologies, the effects on their staff and processes, and the tools they are utilizing for the best results.
Register for InformationWeek Newsletters
White Papers
Current Issue
Digital Transformation Myths & Truths
Transformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll