In This Issue:
1. Editor's Note: All The News That's Fit To Goog...Er, Search For
2. Today's Top Story
- AOL Exposes Search Data Of 658,000 People
- New Tool Targets Intellectual Property Theft
- AT&T Spy Suit On Hold
3. Breaking News
- Review: 5 Top Personal Video Sites
- Users Beware: Don't Upload That Video!
- Windows Live Spaces Has Rough Launch
- Intel Supports Multicore Education At 45 Universities
- CinemaNow Disputes Report Of Burn-To-DVD Problems
- When MySpace Away, Adult, Dating Sites Get Better Play
- Engineer-Starved Headhunter Offers Cash
- Virtual ID Card Designed For Children
- Analysis: Dell Looking Beyond Low Prices To Grow
- Viacom, Google Aim Ad-Backed Videos At Web Sites
4. Grab Bag
- Nation Of Cameroon Typo-Squats The Entire .Com Space (CircleID)
- Even Dead People Can't Escape AOL (St. Louis Post-Dispatch)
- Let's Say Your Toilet Backs Up. How Do You Find A Good Plumber? (NY Times - reg. required)
- Nokia Phones Are Most Popular Among Pickpockets (Newslab)
5. In Depth: Black Hat
- Black Hat Attendees Most Interested In Windows Vista: Survey
- Q&A: Cisco's Chief Security Officer Explains NAC Strategy Shift
- Black Hat: Feds Look To Arrest ID Theft With New Industry Alliance
- Black Hat: Standards Issues Open Network Security Holes
- Black Hat Presentation To Show Flaws In NAC
- Black Hat: Vista Vulnerable To Stealthy Malware Despite Body Cavity Search
- Cisco Firewall Vulnerability Demonstrated At Black Hat
6. Voice Of Authority
- Black Hat: How's Your Security Crystal Ball Looking?
7. White Papers
- The Opt-In E-Mail Marketer's Checklist For Inbox Delivery
8. Get More Out Of InformationWeek
9. Manage Your Newsletter Subscription
Quote of the day:
"Language is simply alive, like an organism... Words are the cells of language, moving the great body, on legs. Language grows and evolves, leaving fossils behind." -- Lewis Thomas
1. Editor's Note: All The News That's Fit To Goog...Er, Search For
The last seven days were hopping for Google watchers. Indeed, judging from the company's frenetic pace, it won't be long before Stanford has an endowed chair of Googleologywhich has as much chance of being located in the law school or sociology department as in the computer science building.
My favorite item involves fallout from last month's news, which just about every media outlet picked up on, that the word "google" had entered Merriam-Webster's dictionary as a verb. Here's InformationWeek's take on that story, for example.
For some reason, however, Google's lawyers took specific umbrage with The Washington Post's rather tongue-in-cheek reporting and sent the writer their standard but still delicious letter accusing him of "genericide." Yes, that's a real word, referring to what happens when a business loses control of its trademark.
Among other things, Google's letterwhich has been making the rounds of various legal departments for yearssuggests the right way to use its name. Appropriate: "I used Google to check out that guy I met at the party." Inappropriate: "I googled that hottie." Aside from proving Google lawyers have tin ears when it comes to crafting dialogue, it showed they have an even poorer understanding of journalists' psychology, as of course the writer in question, Post staff reporter Frank Ahrens, gleefully put up portions of the letter on the paper's Web site over the weekend.
Doug Edwards, who until 2005 was director of consumer marketing and brand management for Google, in his blog called Google "silly" in its attempt to fight the natural evolution of a living language. (He shamefacedly admitted he had an active role in forging this and other like letters.) It is, he wrote, "about as effective as standing in a rising river and yelling at the rain to stop falling."
A case in point: Google "googled," and you come up with 6.6 million pages. Google "googling," and you get 14.4 million. That's a lot of horses running around loose after the barn doors have been closed.
Moreover, as Edwards pointed out, such missives make Google's "don't be evil" motto come off like a great big "kick me" sign on its corporate backside.
The dangers of Google losing control of its trademark have been analyzed ad infinitum, but best and most succinctly by Intellectual Asset Management Magazine in its June/July 2004 issue.
Meanwhile, Google's share of the search engine market continues to rise. Over the past month, more than 60% of U.S.-based Internet searches were executed from the Google home page.
I'd call this good news for Googleand further evidence that the brand is alive and kicking. I understand the fear of brand dilution. But I don't know a single person who says "googled" when they really mean "yahooed." Or "microsofted." Or "asked." To google means to use Google. Sounds like a marketing home run to me.
There were many, many other items googled for your ogling pleasure. To read about those or to respond to this note, go to my blog entry.
Windows Live Spaces Has Rough Launch
Among the complaints, which Microsoft said it's working to resolve, are slow page loading and difficulty configuring the layout and viewing the blogs in Internet Explorer and Firefox browsers.
Engineer-Starved Headhunter Offers Cash
The $5,000 Future Engineers Scholarship, now in its fourth year, recognizes exceptional engineering students throughout the nation and is intended to encourage students to complete their engineering training.
Virtual ID Card Designed For Children
NetIDme is an electronic identity card that displays the user's first name, age, gender, and general location. Children can use it to verify information about others in chat rooms and social networks or when exchanging instant messages.
Analysis: Dell Looking Beyond Low Prices To Grow
Dell may have to buy a rival or aggressively expand beyond PCs and sell more printers, televisions, and services, analysts said. But competition is also fierce in those markets, and the company has historically avoided large acquisitions.
Viacom, Google Aim Ad-Backed Videos At Web Sites
The project, a year in the making, marks the first time Google will distribute ad-supported videos across its AdSense network from a major programming provider. The ads begin testing later this month.
IT Priorities 3Q
Assess business technology managers' outlook on the economy and business prospects for the coming quarter with InformationWeek Research's IT Priorities 3Q report, part of our Priorities series.
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4. Grab Bag
Nation Of Cameroon Typo-Squats The Entire .Com Space (CircleID)
Savvy ccTLD operators in Cameroon, having decided that there are riches to be found in the typo traffic that comes their way (their .cm TLD is just one omitted letter away from .com), have wild-carded their ccTLD and are attempting to monetize the results.
Researchers: NAC Experiencing Growing Pains
Better network management and a better understanding of what's on the corporate network, how they operate, and what they do would help network access control products defend against malware.
Black Hat: How's Your Security Crystal Ball Looking?
According to Larry Greenemeier, the best reason to attend Black Hat is the opportunity to see what's on the horizon. He delves into three security issues he observed that will sooner rather than later have a significant impact on the security of your systems and/or data.
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