Amazon.com Broadens Online Offerings
Amazon.com Inc. is branching out beyond books and music. Theonline retailer yesterday added a video store and a holiday
gift store to its site, featuring consumer electronics,
toys, and software. Though the expansion appears to
challenge new competitors, it could be a blessing for online
retailers who specialize.
"As Amazon gets into more and more product categories and
tries to become an increasingly broad brand name, it's going
to create opportunities for people who are content to just
own a large portion of one product category," says Ken
Cassar, an analyst at Jupiter Communications.
The opportunity isn't lost on Amazon.com's chief rival,
Barnesandnoble.com. "We are going to stay focused on books
and related intellectual property products," says Jeff
Killeen, president at Barnesandnoble.com. "It is our goal
for the marketplace to say Barnesandnoble.com is the place
where book lovers go as an E-commerce site of first choice."
Amazon.com proved it can succeed outside the book market
this fall when it launched its music store and rocketed to
the No. 1 spot in music sales before the merger of its
nearest competitors, CDnow Inc. and N2K Inc.
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