AMD, HP, IBM, Sun Want To Make It Easy To Be Green - InformationWeek
IoT
IoT
Infrastructure
News
4/18/2006
05:04 PM
50%
50%

AMD, HP, IBM, Sun Want To Make It Easy To Be Green

Tech vendors launch an effort to make it easier for IT professionals and data center managers to create more energy-efficient data centers.

Several major technology vendors launched an effort on Wednesday aimed at making it easier for IT professionals and data center managers to create more energy-efficient data centers. Called The Green Grid, the moved was backed by Advanced Micro Devices, Hewlett-Packard, IBM, and Sun Microsystems.

The goal is to help reduce growing power and cooling demands in enterprise data centers. That goal is supported by the Environmental Protection Agency and the Alliance to Save Energy. The Green Grid organization will be actively recruiting members over the summer, including both corporations and individual tech pros.

"IT professionals are telling us that demands on their data centers are growing to the point where they can no longer keep up, and they don't know how they can fix the problems within their existing footprint," says Bruce Shaw, director of worldwide commercial business at AMD. "We are hearing horror stories about having to build new data centers costing millions of dollars because they just can't keep up with the performance envelope."

In a November survey of 1,200 IT professionals commissioned by AMD, 83% said the biggest issue they face is cooling and power within the data center. Only 20% said they have a plan in place to fix the problem, Shaw says.

"We what we have is something of an epidemic, and it goes far beyond the processor," he says. "It needs to consider the entire ecosystem: the servers, networking, the air conditioning, heating and ventilation, power supplies, and even software."

The vision is to create a "living" user community patterned after the open-source community that will primarily meet online to share best practices and create a dialog to discuss methods of addressing the cooling and power issues in data centers. Interested parties can register online at TheGreenGrid.org.

In addition to IT professionals and technology companies, potential participants include power supply and energy companies, state and regional utilities, channel providers, and systems integrators. Shaw believes an initial symposium for members will likely be held in September or October.

A first step will be to create metrics for measuring performance and power consumption in data center equipment. Sun on Monday announced it was working with the Green Grid organization members, the EPA, and Lawrence Berkeley Labs to define a standard metric to measure energy efficiency in servers that could potentially work within the EPA's Energy Star program.

"The question will be, what is the best metric to measure?" Shaw says. "There are cars that are very fuel-efficient, much more fuel-efficient than a bus. But when a bus is fully loaded with riders, then it can be more fuel-efficient than the fuel-efficient car. So do we measure performance, wattage, or bandwidth? That will take time to work out."

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll