AMD Sees Vista Driving Demand For Graphics Computing Horsepower - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

05:28 PM

AMD Sees Vista Driving Demand For Graphics Computing Horsepower

AMD's new executive VP Mario Rivas sees Microsoft's Vista bringing the biggest change to the computer user in the 3-D graphics-intensive environment, creating the demand for increased performance-per-watt processors such as Fusion chips combining CPU and GPU.

MANHASSET, N.Y. — Mario Rivas, the new executive vice president at Advanced Micro Devices Inc., touched on the company's strategy for developing its chips in the near future, ranging from the current Opteron platform, to which "AMD is absolutely committed," he said, to its Fusion chips—the silicon-level integration of CPU and GPU— which are scheduled for launch in late 2008 or early 2009.

Rivas, who most recently headed AMD's office of strategy management, has been tapped to become the executive vice president of AMD's computing products group.

With Microsoft Corp.'s release of its Vista operating system, computer users will see "the biggest change in a 3-D graphics-rich environment," observed Rivas, in a telephone interview with EE Times. The OS will, in turn, create a host of new 3-D applications that demand "increased performance-at-watt-per-dollar processors," he said.

With its Fusion program, AMD hopes to deliver multicore products using different kinds of processing blocks. A GPU, for example, will excel in multiple parallel computational tasks, while the CPU will take on heavy number-crunching duties. The Fusion-based processors, with the CPU and GPU integrated in a single architecture, should make the life of software programmers and application developers much easier, Rivas added.

Instead of rolling out its Fusion chips at the 65-nanometer node, AMD will wait until 45-nm process technology becomes available. Rivas said, "65 nm is not the right spot, because other products are already in development at 65 nm," referring to the plans AMD put in place prior to the company's acquisition of ATI Technologies, which it announced earlier this year.

While AMD has not talked about its new Fusion chips in great detail, Rivas said, "architecturally speaking, Fusion is far along."

AMD will unveil further technical details of its Fusion chips Thursday (Dec. 14) at the company's annual analysts' meeting in New York.

Rivas, who led Philips Semiconductors' communication business until a year ago, has steadily climbed the corporate ladder at AMD. In his new role, Rivas will be responsible for driving the development, strategy and management for AMD's broad portfolio of consumer and commercial microprocessor solutions. The scope of the business ranges from palmtops, notebooks and desktops, to servers and clusters of servers.

Rivas will report to the Office of the CEO, consisting of Hector Ruiz, chairman and chief executive officer, and Dirk Meyer, president and chief operating officer.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
2021 State of ITOps and SecOps Report
2021 State of ITOps and SecOps Report
This new report from InformationWeek explores what we've learned over the past year, critical trends around ITOps and SecOps, and where leaders are focusing their time and efforts to support a growing digital economy. Download it today!
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

Blockchain Gets Real Across Industries
Lisa Morgan, Freelance Writer,  7/22/2021
Seeking a Competitive Edge vs. Chasing Savings in the Cloud
Joao-Pierre S. Ruth, Senior Writer,  7/19/2021
How CIO Roles Will Change: The Future of Work
Jessica Davis, Senior Editor, Enterprise Apps,  7/1/2021
Register for InformationWeek Newsletters
Current Issue
Monitoring Critical Cloud Workloads Report
In this report, our experts will discuss how to advance your ability to monitor critical workloads as they move about the various cloud platforms in your company.
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll