Business intelligence and enterprise application integration are the two technologies most likely to drive strong return on investment this year, according to Nucleus Research's ROI Almanac for 2003. The study was based on user case studies as well as feedback from technology vendors and tracked the latest buzz on 10 key IT sectors. The technology most likely to deliver negative ROI, according to Nucleus, is product life-cycle-management tools. Vendors need to focus more on industry-specific solutions and specific data requirements before product life-cycle management will deliver, they say. Technologies with questionable ROI include CRM, ERP, and supply-chain management.