Annual Mobile Search Ad Revenue To Near $5 Billion In Five Years - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

02:23 PM

Annual Mobile Search Ad Revenue To Near $5 Billion In Five Years

Juniper Research says data charges from mobile search far exceed revenue from mobile advertising now, but that will change.

Mobile search ad revenue could reach $4.8 billion in five years, according to a new report.

Juniper Research announced that annual revenue could approach $5 billion by 2013. The research company released a report Tuesday stating that data charges from mobile search far exceed revenue from mobile advertising now, but that will change.

The report predicted that advertisers will be most drawn to local search, with 40% of ad spending going to local search in the next five years. During that time, the chasm between revenue from mobile data charges and mobile search will close, according to Juniper.

The top mobile search service revenue producing areas will be China and the Far East region, Western Europe, and North America, according to the report.

Technology changes will drive growth, as advanced interfaces improve user experience, data costs decline, flat rates increase, and walled gardens open up, according to Juniper. Major search engines like Google, Yahoo, and MSN will also drive adoption of mobile search services, according to Juniper.

Google has mobile search deals with Vodafone and T-Mobile, while Yahoo has deals with Vodafone and Hutchison's 3. Just over a month ago, Google CEO Eric Schmidt announced plans to dive more deeply into the mobile ad space.

Meanwhile, several wireless carriers, including Vodafone, France Telecom, Telefonica, Deutsche Telekom, Hutchison Whampoa, Telecom Italia, and Cingular announced plans to develop their own mobile search engine.

Juniper warned that advertising overload may make mobile customers reluctant to adopt mobile search, especially if they worry about the collection and use of their personal data.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
2021 State of ITOps and SecOps Report
2021 State of ITOps and SecOps Report
This new report from InformationWeek explores what we've learned over the past year, critical trends around ITOps and SecOps, and where leaders are focusing their time and efforts to support a growing digital economy. Download it today!
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

Remote Work Tops SF, NYC for Most High-Paying Job Openings
Jessica Davis, Senior Editor, Enterprise Apps,  7/20/2021
Blockchain Gets Real Across Industries
Lisa Morgan, Freelance Writer,  7/22/2021
Seeking a Competitive Edge vs. Chasing Savings in the Cloud
Joao-Pierre S. Ruth, Senior Writer,  7/19/2021
Register for InformationWeek Newsletters
Current Issue
Monitoring Critical Cloud Workloads Report
In this report, our experts will discuss how to advance your ability to monitor critical workloads as they move about the various cloud platforms in your company.
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll