Apple Edges Google In Branding Survey - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Apple Edges Google In Branding Survey

Apple Computer, riding renewed name recognition from its iPod music player, has moved into first place in a poll of branding professionals.

Apple Computer, riding renewed name recognition from its iPod music player, has moved into first place in a poll of branding professionals. Apple edged out Google for the top spot in global recognition, according to the poll's results, which were announced Monday.

Conducted by online magazine Broadchannel, third place was earned by Swedish furniture chain Ikea, while Starbucks nailed down the fourth position. The fifth spot was something of a surprise: it is held by the Arab television and Web service Al Jazerra. Broadchannel said the Al Jazerra Web site is well read.

Another surprise was the disappearance of Coca Cola, a perennial top brand, from the top five list.

In the list of U. S. brands cited by U.S. branding professionals, Apple's chief executive Steve Jobs scored a second hit: his Pixar movie company held the fifth U.S. spot. Target and Starbucks were listed in the number three and four positions, respectively.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Slideshows
IT Careers: Top 10 US Cities for Tech Jobs
Cynthia Harvey, Freelance Journalist, InformationWeek,  1/14/2020
Commentary
Predictions for Cloud Computing in 2020
James Kobielus, Research Director, Futurum,  1/9/2020
News
What's Next: AI and Data Trends for 2020 and Beyond
Jessica Davis, Senior Editor, Enterprise Apps,  12/30/2019
Register for InformationWeek Newsletters
Video
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll