Apple Expected To Announce European iPhone Deal Tuesday - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Software // Enterprise Applications

Apple Expected To Announce European iPhone Deal Tuesday

While the company isn't providing specifics on its upcoming London press conference, analysts believe it's to launch the smartphone in the U.K., France, and Germany.

Apple is holding a press conference in London next Tuesday, where the computer maker is expected to announce a European iPhone deal.

Apple isn't providing specifics on the purpose of the press conference, but industry experts say Apple will launch the iPhone with carriers in the U.K., France, and Germany. They will likely include Telefonica's O2 U.K. unit, Deutsche Telekom's T-Mobile, and France Telecom's Orange, according to a report by Reuters.

Research firm Gartner released a report in August saying that the iPhone could launch in Europe as early as September. "We expect more excitement in this market in the second half of the year," said analyst Carolina Milanesi.

Worldwide sales of mobile phones in the second quarter of this year reached 270.9 million units, a 17.4% increase from last year, according to Gartner. Nokia accounted for nearly 37% of the sales market share, followed by Motorola with 14.6%, and Samsung with 13.4%.

Apple stole the limelight in the quarter with the introduction of the iPhone, the research firm said.

Earlier this week, Apple announced that it sold its one millionth iPhone -- that's 74 days after it went on sale on June 29. "It took almost two years to achieve this milestone with iPod," said Steve Jobs, Apple's CEO, in a statement.

But all hasn't been smooth for Apple. Last week investors showed their displeasure with Apple, shaving $11 billion off the company's market cap. Apple has decided to cut the price on the iPhone by $200, leaving many existing customers unhappy with the premium price they had to pay for the iPhone.

Now Apple needs to be successful in Europe to meet its goal of 10 million shipments by the end of next December.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
News
IT Employment Trending Up; Data, Cybersecurity Skills in Demand
Jessica Davis, Senior Editor, Enterprise Apps,  11/11/2020
Slideshows
The Ever-Expanding List of C-Level Technology Positions
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/10/2020
Commentary
How to Approach Your Mission-Critical Big Data Strategy
Mary E. Shacklett, Mary E. Shacklett,  11/17/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
Slideshows
Flash Poll